Business Platform

Integrates with your existing tech stack

Unlock the power of the WhatsApp API to deliver compelling experiences at scale.

Put messaging to work for your business

Reach customers almost anywhere

Make it easy for people to connect with your business by meeting them where they already are: on WhatsApp.

Connect through conversations

Drive marketing, sales and support outcomes with two-way conversations that engage across the customer journey.

Create memorable experiences

Leverage the API to deliver compelling conversational flows with interactive CTAs, dynamic product lists, rich media and more.

Discover common WhatsApp Business Platform use cases that help drive customer and business growth

man preparing orders


Share important updates with customers


  • Send order confirmations and shipment updates
  • Share appointment availability and other reminders with your customers

See customer use case


Make promotions feel more personal


  • Drive upsell and cross-sell opportunities
  • Re-engage after cart abandonment
  • Maximize the ROI of your marketing spend with hyper relevant promotions
See customer use case
woman at home opening her package
woman at her store


Build a friction-free buyer journey


  • Make it easy for customers to browse products and place an order, right from within WhatsApp
See customer use case


Optimize support costs and increase efficiency


  • Deploy automated conversational flows to mitigate high volume inbound support requests
  • Implement smart routing from conversations only when live agent support is needed
  • Integrate with popular back-end systems like CRM and marketing automation platforms
See customer use case
Lady making a dress
woman on laptop


Provide account access and password support


  • Enable multi-factor authentication or one-time passwords to verify accounts and users
See customer use case


Create your own one-of-a-kind experiences


  • Deliver interactive conversational experiences that engage and delight
See customer use case
group of people working together

Take the next step

WhatsApp Business offers a more personal customer experience so you can run your business better.