Business App
Guitarras David Alcántara
Increasing productivity with Business AI on WhatsApp
Their Story
He doesn't just teach guitar—he designs them
Guitarras David Alcántara is a small business in Sonora, Mexico owned and operated solely by its namesake. David Alcántara is not only an accomplished guitar player, performer and instructor—he is also a craftsman who designs his own line of custom guitars. He expanded into guitar sales after years of fielding questions from students who wanted his recommendations on different guitar types and materials.
Their Goal
____
Help with customer communications
With teaching one-on-one lessons and classes, performing concerts, designing and selling guitars, managing all marketing for Guitarras David Alcántara and attending university, Alcántara juggles multiple roles. He promotes both his classes and instruments via self-managed campaigns of ads that click to WhatsApp, which often generate hundreds of leads who message him with questions about both sides of the business.
While Alcántara was thrilled to be generating so much interest, he eventually found himself overwhelmed by all the different customer conversations. He had to scale back his ad campaigns to minimize the number of messages.
“I often had to choose between answering messages and doing the work I love: teaching and designing guitars,” he said. Taking time to respond to so many messages was overwhelming and made it difficult to grow his business. Even though he used WhatsApp quick replies to manage his inbox, he still spent hours each day speaking with customers on the phone or typing personalized replies.
“Business AI on WhatsApp has had a huge impact on my life because it has allowed me to save time that I previously had to spend on answering repetitive questions. This has helped me to avoid missing opportunities and to focus on high-value conversations. It’s definitely a perfect balance between automation and human touch.”
David Alcántara
Owner, Guitarras David Alcántara
Their Solution
____
Using Business AI to manage a busy workload
Though Alcántara couldn’t afford to hire another employee, he knew he had to make a change. He implemented Business AI on Whatsapp to directly respond to customers who messaged him after viewing his ads. He trained the AI agent to respond primarily to customers interested in buying a guitar, since the questions were often similar and he could anticipate how to answer them based on his own experience. This freed him up to spend more time teaching, designing new products and creating new ads.
“Personalizing Business AI on WhatsApp is very easy and simple,” he said. “It learns from the information you provide, it’s very friendly and helpful, and it’s come to the point where the client doesn’t even realize I’m not the one helping them.” He said he now has the confidence to run a successful ad campaign and not worry about missing a message or losing a potential customer. It’s helped Alcántara grow his business without sacrificing his love for his craft.
“In my most recent campaign I received 400 inquiries, of which 60% were responded to by Business AI on WhatsApp. Thanks to well-targeted ads, most leads were highly qualified and genuinely interested.”*
David Alcántara
Owner, Guitarras David Alcántara
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
Get started with a partner
WhatsApp Business Platform partners can help you plan, build and integrate WhatsApp as a channel to connect with your customers.