Business Platform
Quattro Bistro Lonavala
Growing holiday sales with ads that click to WhatsApp
Brand
The vegan bistro used ads that click to WhatsApp to promote highly customizable dining experiences to diners and tourists visiting for Valentine’s Day 2025, resulting in 3X year-over-year sales growth compared to Valentine’s Day 2024.*
Their Story
Unique food in a unique setting
Owners Ashish and Akshada Gupta first settled in western India’s Lonavala region to escape the hustle and bustle of nearby Mumbai. They decided to try their hand at opening a restaurant for the first time after sensing an opportunity in an area that is a common getaway destination for Mumbai residents. Ashish and Akshada spent their life savings to acquire the Lonavala franchise of Quattro Bistro, a popular Mumbai-based restaurant chain, knowing that it was already a well-known dining spot for vacationers.
But the Guptas wanted to differentiate the business even further, so they converted the dining space to an outdoor area surrounded by nature, which created a lush, romantic escape for diners. They also decided to update the menu, and thus, Lonavala’s first-ever purely vegan Italian–Mexican restaurant was born.
Their Goal
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Promoting personalized dining experiences
At first, growth was slow. The Guptas relied on Instagram ads to spread the word, which helped build their reputation one customer at a time. But eventually they realized that the restaurant’s romantic setting presented an opportunity to create customized dining experiences tailored to customers' unique needs and special occasions.
They decided to make themselves and the business more accessible by using ads that click to WhatsApp, which enable interested diners to directly message the business from ads on Instagram and Facebook to make plans.
“We started using ads that click to WhatsApp because six months into the business we thought we needed to reach out to more people. This solution just makes sense for us because the guests can directly make a reservation or even customize their services by directly talking to us.”
Akshada Gupta
Owner, Quattro Bistro Lonavala
Their Solution
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WhatsApp ads optimized for purchases
Ashish and Akshada noticed that it became easier to convert more sales by speaking with people directly on WhatsApp. They developed a strategy of running ads for three months leading up to occasions that were likely to attract tourists and diners wanting to make special plans. Their most successful campaign up to that point was Halloween 2024, when the couple chatted with customers and learned that every single table had been booked via ads that click to WhatsApp.
For Valentine’s Day 2025, the Guptas developed a campaign of ads that click to WhatsApp from Instagram, targeted to adults aged 18–45 from Mumbai, Pune and Navi Mumbai with an interest in special occasions and events.
Their Success
Stronger holiday sales
Quattro Bistro Lonavala received a high number of messages from diners who chatted with the business to customize their special day by adding flowers, cakes and more. The campaign was a success, generating 3X higher sales than Valentine’s Day 2024.*
“We used ads that click to WhatsApp to help promote the restaurant for Valentine’s Day 2025, and found that we sold 3X more than we did on Valentine’s Day 2024, when we didn’t use ads that click to WhatsApp. There’s been a very clear improvement for our business since we started using our ads this way.”*
Akshada Gupta
Owner, Quattro Bistro Lonavala
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
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