How to create Ads That Click to WhatsApp

Easily create a Facebook or Instagram ad containing a button that opens a message thread right in your WhatsApp Business App. Below are the basic steps.

Create an ad
A user clicking on a sponsored Facebook post, which prompts the user to chat using WhatsApp

Use Ads Manager to create your ad, and start chatting with new customers.

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Step 1

Go to Ads Manager and click the Create button.

A user on the Ads Manager page. They click on the Create button
A user selecting a campaign objective from a list of several options and clicking Continue

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Step 3

Name your campaign for future reference, and click Next.

A user selecting a campaign name and clicking Next
A user selecting a conversion location

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Step 4

Under Conversions, click to select Messaging Apps.

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Step 5

Under Messaging Apps, click to select WhatsApp.

A user selecting WhatsApp under Messaging Apps
A user choosing the time and date for when an ad will run

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Step 6

Set start and end dates for your ad (run your ad for at least seven days for best results), and set your budget.

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Step 7

Define the audience you want to see your ad. An audience size of at least 2-10M will perform best.

A user selecting and saving their target audience
A user selecting Publish on their newly created ad

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Step 8

Choose an ad format, upload your images, and enter text for your ad. Customize your responses, then click Publish.

Learn more about how to create this type of ad in this video.

Start meaningful conversations with your ads

Ads That Click to WhatsApp create immediate connections with new customers and drive sales.

Create an ad