The WhatsApp Business Messaging policy below defines what is and isn't allowed on WhatsApp Business Services. Upon reporting, if content goes against our policies, we may take action on it.
This policy governs your use of WhatsApp Business Services including those listed below.
How We Enforce Our Policies
The policies in this document apply to all WhatsApp Business Products, specifically: the WhatsApp Business App and the WhatsApp Business Platform.
1. Create a Quality Experience
2. WhatsApp Business Platform Specific Terms
3. Protect Data & Comply with Law
4. Prohibited Organizations & Use
5. Enforcement & Updates
Best Practices for Opt-In
Driving high quality conversations between people and businesses is a top priority. People can block or report businesses and our systems will rate limit businesses if the business' quality is low for a sustained period of time. We may also reactively evaluate a business' opt-in flows, including review of user feedback, to flag policy violations and develop additional types of enforcement over time.
Best practices to create a high-quality opt-in experience:
Best Practices for Impersonation
You may not use the WhatsApp Business Services to impersonate another business or entity, misrepresent your affiliation with a business or entity or otherwise mislead customers as to the nature of your business or activity on our products. We may consider your account to be impersonating a business or entity if you falsely adopt the name, brand or speak in the voice of another business or entity.
Steps to Take if Your Account is Suspended or Terminated
To maintain high quality conversations on the WhatsApp Business Platform as we scale, we enforce on WhatsApp Business Accounts that repeatedly violate the WhatsApp Business Messaging Policy or WhatsApp Business Terms of Service.
If you believe your account has not violated our policies or terms, please consult the following resources for more information on how to appeal:
Policies for WhatsApp Commerce Features
The Commerce Policy is used to govern whether businesses can sell their products and services using WhatsApp commerce product features like catalog and payments.
Policy on Government and Political Use
The following area provides policy guidance on government and political use of the WhatsApp Business Platform.