Thought Leadership Research
Messaging as a value driver for Brazilian businesses
This report from Meta and Boston Consulting Group (BCG) provides an in-depth overview of business messaging in Brazil and outlines five key success factors which can help Brazilian businesses maximize their use of business messaging.
Messaging is an essential business solution
For 8 out of 10 Brazilian consumers, messaging is their preferred way of communicating with a business
- Learn the five key business messaging success factors and get insights on how to bring them to life
- Explore the impact of business messaging across the customer lifecycle
- Understand successful use cases in financial services, professional services, education, and retail/e-commerce
- Get inspiration from successful brands, including Consórcio Magalu and Lojas Renner
Uncover the key drivers and barriers to business messaging adoption and usage, and learn best practices for success.