

Best Practice Quick Guide
Keys to Success with Marketing Messages this Festive Season
Marketing messages on WhatsApp can help deepen relationships with your customers, with 42% of holiday shoppers reporting that messaging a business makes them feel more connected to a brand.* Building these connections can help drive sales around Black Friday, Diwali, Singles’ Day, and more. This quick guide can show you how.
High-quality marketing messages are key to high-value results
Explore best practices for personalized promotions, digital coupons, and more on WhatsApp
- Learn how to send messages customers want to receive
- Discover how to personalize messages and deliver them at just the right moment
- Find out how to monitor and optimize your marketing messages for quality
- Get insight on adjusting your strategy based on customer feedback

*Source: “Seasonal Holidays Study” by YouGov (Meta-commissioned online study of 18,727 holiday shoppers aged 18-64 in Australia, Brazil, Canada, France, Germany, Indonesia, Japan, Mexico, South Korea, Sweden, Thailand, UK, USA, Vietnam), December 2024.
Get your marketing messages guide
Deliver quality festive sales promotions on WhatsApp to help drive the business outcomes that matter most.
Discover more seasonal sales resources
Explore business messaging insights for ecommerce and retail brands to help power your best year yet.


Discover more seasonal sales resources
Explore business messaging insights for ecommerce and retail brands to help power your best year yet.


Discover more seasonal sales resources
Explore business messaging insights for ecommerce and retail brands to help power your best year yet.
