WhatsApp Business Platform Resources

Learn all the ways you can build deeper relationships and drive value for your business across the customer journey using the WhatsApp Business platform.

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WhatsApp Business Platform Resources

Learn all the ways you can build deeper relationships and drive value for your business across the customer journey using the WhatsApp Business platform.

A woman holding a cellphone and bag, walking down the street
A man and a woman watching a woman share what is on her laptop screen

WhatsApp Business Platform Resources

Learn all the ways you can build deeper relationships and drive value for your business across the customer journey using the WhatsApp Business platform.

A woman holding a cellphone and bag, walking down the street

Featured resource

The WhatsApp Business platform lets you connect with shoppers on a platform they know and love — across the full buyer journey. But how do you know if your campaigns are paying off? Use this guide to master measurement.

  • Learn how to monitor conversation insights using WhatsApp Manager
  • Explore attribution modeling and learn how to log in-thread and off-thread events
  • Discover how to compare your WhatsApp performance to past results and other channels
  • Learn how to A/B test your message templates
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How to guide

How to Measure Campaign Effectiveness with the WhatsApp Business Platform

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