Business Platform
EcoWorld
Diversifying lead channels with ads that click to WhatsApp
The Malaysian property developer found that ads that click to WhatsApp reached more prospective homebuyers and delivered more high-quality leads compared to its business-as-usual strategy, generating a 6.5X return on ad spend.
15,000
total link clicks to open a WhatsApp chat*
6.5X
return on ad spend (based on value of property bookings placed)*
69%
of total leads expressed interest in product*
21%
of total leads were categorized as high quality for followup*
*Results are unique and are provided by the featured business. Success story results will vary, as they depend on a variety of factors.
Their Story
Building a dream township
EcoWorld Development Group Berhad (EcoWorld) is a Malaysian property developer that focuses on residential townships with landed and high-rise products, integrated commercial developments and green business parks in three main economic regions in the country.
Their Goal
____
Future-focused lead generation
As part of its overall digital transformation initiative, EcoWorld was looking to diversify its lead generation strategy and find a scalable method to acquire high-quality leads and communicate with prospective homeowners.
Their Solution
____
Chatting with house hunters via WhatsApp
After working with Meta to identify how to most effectively reach its target audience and attract house hunters, EcoWorld began using the WhatsApp Business app as a new customer communication channel.
After working with Meta to identify how to most effectively reach its target audience and attract house hunters, EcoWorld began using the WhatsApp Business app as a new customer communication channel.
The Facebook and Instagram ads featured both commercial and residential EcoWorld properties located across key regions in Malaysia. The property developer showed the campaign to a broad audience of potential homeowners, as well as a Custom Audience of people who had engaged with the company on Facebook, Instagram or its website.
Their Success
Building up real estate success
After the three-week campaign, EcoWorld discovered the ads that click to WhatsApp generated the following results:
- 15,000 total link clicks to open a WhatsApp chat
- 6.5X return on ad spend (based on value of property bookings placed)
- 69% of total leads expressed interest in product
- 21% of total leads were categorized as high quality for followup
*Results are unique and are provided by the featured business. Success story results will vary, as they depend on a variety of factors.
As one of the leading property developers in the region, we’re always looking for innovative ways to reach, engage and provide our customers with home ownership solutions. Partnering with Meta ensures that customers can reach us and discover our properties in a conversational manner and keeps our brand top of mind for potential home buyers.
Steven Tang
General Manager, Group Branding, EcoWorld Malaysia
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