Business Platform
EcoWorld
Diversifying lead channels with ads that click to WhatsApp
![A beautiful scenic view](https://scontent.whatsapp.net/v/t39.8562-34/367999182_1029743001715137_8220171266957654776_n.jpg?ccb=1-7&_nc_sid=73b08c&_nc_ohc=_z7Stv9IERYQ7kNvgEQ5ODD&_nc_ht=scontent.whatsapp.net&_nc_gid=AQyFX-1DhhanYZbiAPoraQz&oh=01_Q5AaICVwoSm2jlwnRsWjDon9S5fDxRnnG4yWlYWz3Evttuix&oe=66E2CBE5)
Business Platform
Diversifying lead channels with ads that click to WhatsApp
total link clicks to open a WhatsApp chat*
return on ad spend (based on value of property bookings placed)*
of total leads expressed interest in product*
of total leads were categorized as high quality for followup*
*Results are unique and are provided by the featured business. Success story results will vary, as they depend on a variety of factors.
EcoWorld Development Group Berhad (EcoWorld) is a Malaysian property developer that focuses on residential townships with landed and high-rise products, integrated commercial developments and green business parks in three main economic regions in the country.
As part of its overall digital transformation initiative, EcoWorld was looking to diversify its lead generation strategy and find a scalable method to acquire high-quality leads and communicate with prospective homeowners.
After working with Meta to identify how to most effectively reach its target audience and attract house hunters, EcoWorld began using the WhatsApp Business app as a new customer communication channel.
After working with Meta to identify how to most effectively reach its target audience and attract house hunters, EcoWorld began using the WhatsApp Business app as a new customer communication channel.
The Facebook and Instagram ads featured both commercial and residential EcoWorld properties located across key regions in Malaysia. The property developer showed the campaign to a broad audience of potential homeowners, as well as a Custom Audience of people who had engaged with the company on Facebook, Instagram or its website.
After the three-week campaign, EcoWorld discovered the ads that click to WhatsApp generated the following results:
*Results are unique and are provided by the featured business. Success story results will vary, as they depend on a variety of factors.
General Manager, Group Branding, EcoWorld Malaysia
WhatsApp Business Platform partners can help you plan, build and integrate WhatsApp as a channel to connect with your customers.