Luna Funerária

“I was born to do it,” says Claudio, who has spent nearly 20 years in the funeral industry and in 2015, opened Luna Funerária in São Paulo.

In times of grief, funeral director Claudio de Luna is there to support his customers. Claudio says discussing last rites is a delicate matter, and customers often prefer communicating their needs in writing rather than over the phone.

However, in the past, email exchanges often led to delays between an initial customer inquiry and the finalization of details like funeral service arrangements. So Claudio turned to the WhatsApp Business app in 2018. His business now receives about 300 messages a day, and sales of his primary offerings have also increased

“[Customer inquiries are] always urgent, so it is important for us to provide an immediate answer.”

Claudio de Luna

Funeral Director, Luna Funerária

Customers also feel more at ease interacting with Luna Funerária via WhatsApp. Claudio recalls a recent experience where the family of the deceased contacted Luna Funerária via WhatsApp and used it to make all of the arrangements for the funeral, saving time and making the whole process easier for the family.

It is moments like these that exemplify Luna Funerária's mission: to make moments of grief easier to manage.