Create global messaging experiences with WhatsApp and Salesforce

With the integration of WhatsApp Business Platform and Salesforce Customer 360, businesses are able to quickly build WhatsApp messaging experiences for their customers, and easily manage them from the Salesforce platform.

WhatsApp Messaging on Phone and Message Templates screenshot

Easier and faster WhatsApp experiences through your Salesforce platform.

Get started on WhatsApp faster with accelerated self-service onboarding through the Salesforce embedded sign-up. Leverage the integration and your customer insights to deliver personalized messaging and engagement to your audiences on WhatsApp. Improve compliance and speed up approvals through immediate notifications on templates. Other integration features include:

Marketing Cloud

  • Create end to end journeys that help your customers discover and interact with your brand
  • Activate WhatsApp on your preferred platform to reach customers on theirs, in real-time
  • Connect WhatsApp with Data Cloud to deliver actional, automated and personalized experiences.

Service Cloud

  • Surprise and delight your customers with personalized and conversational customer service that is built on real-time data
  • Scale efficiently with automation. Deflect cases and resolve issues faster by automating common inquiries and business processes with AI-powered chatbots
  • Streamline operations by bringing together digital channels and voice onto one unified platform.

To learn more about the WhatsApp and Salesforce integration and when you will be able to get started, please fill out the form below to talk to sales.

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