By Matthew Idema, VP of Business Messaging at Meta
New integration will help businesses build experiences to chat with customers on WhatsApp, while being able to manage communication directly from the Salesforce platform.
We want more people to benefit from faster, richer interactions, and we continue to invest in ways to make it quick and easy for businesses to get up and running on WhatsApp. Today we're taking a big step in making our WhatsApp Cloud API’s powerful capabilities easily available to all Salesforce customers globally, through a new partnership that will enable these businesses to offer new experiences right on WhatsApp and easily manage these across Salesforce Customer 360 applications.
Messaging is quickly becoming the go-to way for businesses to communicate with their customers. Already, more than one billion users connect with a business account across Meta’s messaging services every week, and this pace is only accelerating. Earlier this year, we opened up the WhatsApp Business Platform to any business across the world to help them get started on WhatsApp in a matter of minutes – deepening customer relationships, driving sales and providing support in an efficient and delightful way.
By partnering with Salesforce, the world’s largest CRM platform, many more businesses will be able to use WhatsApp to connect with their customers seamlessly. For example, as a part of the pilot for the integration, L’Oréal group brands will use WhatsApp to reconnect with consumers who had previously left items in a shopping cart and will send them coupons and offers, right on the chat thread.
This is just the beginning. We’ll continue to build tools that will help more businesses provide support to their customers, showcase and discuss products, and more. We’re thrilled to be working alongside partners like Salesforce to make it easy for businesses everywhere to transform how they communicate.