Ads That Click to WhatsApp

Add a call-to-action button on your Facebook and Instagram ads that, when clicked, opens a thread with your business on WhatsApp.

Man on his laptop and phone

Unlock the potential of your WhatsApp presence

Ads that click to WhatsApp can be placed across Facebook and Instagram (News Feed, Stories, and Marketplace) and help support business objectives across lead generation, sales and marketing.

Optimize Delivery

Send and respond to more conversations and leverage algorithms that enable campaigns performing better over time.

Drive Discovery

Expand awareness of your WhatsApp presence and use engaging creative to drive discovery and demand for your business offerings.

Measure Results

Pick from our library of tracking tools to measure results beyond the conversation.* *Facebook(Meta) pixel tracking, Conversions API and/or Offline Conversions

Advertise your business at every stage of the customer journey

There are two types of conversations on WhatsApp Business Platform: user-initiated and business-initiated. Each conversation type is charged at a different rate.

Group of people in a meeting

Pre-Purchase

  • Awareness - Ad introduces product/businesses on Facebook
  • Consideration - Ad drives user to sales consultation experience

Purchase

  • Ad drives user to product purchase on WhatsApp
Business Owner packing up packages
Man with his Ipad

Post-Purchase

  • Care - Ad drives user to customer service experience, which can encourage future use
  • Loyalty - Ad directs loyalty members to discover special deals in WhatsApp

Run ads across Facebook and Instagram

Connect with new and existing customers where they’re already spending their time.

Find prospects with Facebook ads targeting.

  • Geo/location
  • Age and gender
  • Custom/lookalike audiences

Engage potential customers with a variety of ad formats.

  • Carousel
  • Video
  • Image

Drive better business outcomes through conversation.

  • Multi-product messages/reply buttons
  • Personalized, guided selling
  • Loyalty/promotions
Group of people in a meeting
Success Stories

Read more about how Ads that Click to WhatsApp is helping businesses just like yours get more out of meaningful customer connections.

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What to know about Ads that Click to WhatsApp

  • Businesses can create an ad that clicks to WhatsApp directly from the WhatsApp Business App in the catalog section of the WhatsApp Business app.
  • The business must have at least 1 approved item in their catalog and have the WhatsApp account linked to a Facebook page.

Get started

Ads that click to WhatsApp help support business objectives across lead generation, sales and marketing. Start creating your ad today.

Create an ad