Thought Leadership Research
5 Business Messaging Success Factors from Indonesia’s Industry Leaders
This report from Meta and Boston Consulting Group provides a comprehensive overview of business messaging in Indonesia and outlines five key steps to success, based on a survey of 400 businesses and interviews with more than 30 industry leaders.
Messaging is an essential business solution
For 9 out of 10 Indonesian consumers, messaging is their preferred way of communicating with a business
- Learn the five key business messaging success factors and get insights on how to bring them to life
- Explore the impact of business messaging across the customer lifecycle
- Understand successful use cases in financial services, CPG and ecommerce
- Get inspiration from successful brands, including Kopi Kenangan and Paragon Technology and Innovation
Uncover the key drivers and barriers to business messaging adoption and usage, and learn best practices for success.