Thought Leadership Research
Business Messaging – Pioneering Approaches for Mexican Businesses
Get the latest business messaging research and insights from Meta and Boston Consulting Group, based on a survey of 400 Mexican businesses and interviews with more than 30 industry leaders.
Messaging is an essential business solution
7 out of 10 Mexican consumers find messaging to be a quicker and easier communication method with businesses
- Learn the five key business messaging success factors and get insights on how to bring them to life
- Explore the impact of business messaging across the customer lifecycle
- Understand successful use cases in financial services, professional services, education, retail and ecommerce
- Get inspiration from successful brands, including Merco and Banorte Pensiones
Uncover the key drivers and barriers to business messaging adoption and usage, and learn best practices for success.