![A man sitting down taking a picture of a color swatch](https://scontent.whatsapp.net/v/t39.8562-34/453870061_1749826832491108_5211524777500945981_n.jpg?stp=dst-webp&ccb=1-7&_nc_sid=73b08c&_nc_ohc=3jQhY0Kra0EQ7kNvgEQio8m&_nc_oc=AdhMZDLg_xltAiAU1ZJblvmypR6ERmIFrhjkhY-bf7eWthICQd_VxfbG_qRoXvCEI6s&_nc_zt=3&_nc_ht=scontent.whatsapp.net&_nc_gid=ASfOT-2d_Jd33PY08MSDiwk&oh=01_Q5AaIBWWLIpo0zfgK__DUKKu5sJib0goNXWOuMxU6Fkv76cC&oe=67BAED39)
![A man sitting down taking a picture of a color swatch](https://scontent.whatsapp.net/v/t39.8562-34/453870061_1749826832491108_5211524777500945981_n.jpg?stp=dst-webp&ccb=1-7&_nc_sid=73b08c&_nc_ohc=3jQhY0Kra0EQ7kNvgEQio8m&_nc_oc=AdhMZDLg_xltAiAU1ZJblvmypR6ERmIFrhjkhY-bf7eWthICQd_VxfbG_qRoXvCEI6s&_nc_zt=3&_nc_ht=scontent.whatsapp.net&_nc_gid=ASfOT-2d_Jd33PY08MSDiwk&oh=01_Q5AaIBWWLIpo0zfgK__DUKKu5sJib0goNXWOuMxU6Fkv76cC&oe=67BAED39)
Guideline
The Ultimate Guide to the WhatsApp Business Platform for Marketers
For a lot of companies, business messaging is essential to staying connected with customers. This guide will show you all the ways the WhatsApp Business platform can help you engage customers across the entire customer journey.
So much more than texting
Use the WhatsApp Business platform across the entire customer journey
- Build for scalability
- Give new leads a reason to engage
- Nurture to convert
- Build a relationship to help drive brand loyalty
![Two people leaning over a desk, both looking at a laptop](https://scontent.whatsapp.net/v/t39.8562-34/453649019_1206353467174448_5842261760490976780_n.jpg?stp=dst-webp&ccb=1-7&_nc_sid=73b08c&_nc_ohc=wyodwVyKRrsQ7kNvgFGakMW&_nc_oc=AdiJYbbP5qD01B1Jdz9XTTj5pzlO1prBiLcj8Vouo0erpj44EWOEsXXA173FiTjzznM&_nc_zt=3&_nc_ht=scontent.whatsapp.net&_nc_gid=ASfOT-2d_Jd33PY08MSDiwk&oh=01_Q5AaIHBCRoih0-v3KTaQ2P1QvfzSUdgusIPenFs7EUnbEIUh&oe=67BADFD6)
Discover platform features like product catalogs, ads that click to WhatsApp, in-thread purchasing and more to help you make the most of the WhatsApp business messaging toolbox
Get the guide
Ready to start building deeper, stronger connections with your customers?
WhatsApp Business Platform Resources
Learn all the ways you can build deeper relationships and drive value for your business across the customer journey using the WhatsApp Business platform.
![A woman holding a cellphone and bag, walking down the street](https://scontent.whatsapp.net/v/t39.8562-34/453969622_1178643036709538_1780924849346200926_n.jpg?stp=dst-webp&ccb=1-7&_nc_sid=73b08c&_nc_ohc=89IFAE6w-rYQ7kNvgHgGtxm&_nc_oc=AdiH12tAhV3dz30SSFSZvore_Z3cZTxkVhOt3wqOl7Zpuj2halkxeII_L5rSICnjB54&_nc_zt=3&_nc_ht=scontent.whatsapp.net&_nc_gid=ASfOT-2d_Jd33PY08MSDiwk&oh=01_Q5AaIJrHnc8k9cwpX4P4LhzJCMCB_e15brsprq9xSihc1lBy&oe=67BAEC62)
![A man and a woman watching a woman share what is on her laptop screen](https://scontent.whatsapp.net/v/t39.8562-34/453852912_4050278541925601_92037053728992544_n.jpg?stp=dst-webp&ccb=1-7&_nc_sid=73b08c&_nc_ohc=6DLuznYMRJ4Q7kNvgFzkkdv&_nc_oc=AdhhtOFehMvPCrf5QuWMo2hSD-J2qRRto3XlEL0Fc2tInHnQx73Vr30cGVFZ8JvNuyw&_nc_zt=3&_nc_ht=scontent.whatsapp.net&_nc_gid=ASfOT-2d_Jd33PY08MSDiwk&oh=01_Q5AaINgkkS0O1cGKD0d-Zm693URD9uwxLa2CSY08UEITIhTW&oe=67BAE781)
WhatsApp Business Platform Resources
Learn all the ways you can build deeper relationships and drive value for your business across the customer journey using the WhatsApp Business platform.
![A woman holding a cellphone and bag, walking down the street](https://scontent.whatsapp.net/v/t39.8562-34/453969622_1178643036709538_1780924849346200926_n.jpg?stp=dst-webp&ccb=1-7&_nc_sid=73b08c&_nc_ohc=89IFAE6w-rYQ7kNvgHgGtxm&_nc_oc=AdiH12tAhV3dz30SSFSZvore_Z3cZTxkVhOt3wqOl7Zpuj2halkxeII_L5rSICnjB54&_nc_zt=3&_nc_ht=scontent.whatsapp.net&_nc_gid=ASfOT-2d_Jd33PY08MSDiwk&oh=01_Q5AaIJrHnc8k9cwpX4P4LhzJCMCB_e15brsprq9xSihc1lBy&oe=67BAEC62)
![A man and a woman watching a woman share what is on her laptop screen](https://scontent.whatsapp.net/v/t39.8562-34/453852912_4050278541925601_92037053728992544_n.jpg?stp=dst-webp&ccb=1-7&_nc_sid=73b08c&_nc_ohc=6DLuznYMRJ4Q7kNvgFzkkdv&_nc_oc=AdhhtOFehMvPCrf5QuWMo2hSD-J2qRRto3XlEL0Fc2tInHnQx73Vr30cGVFZ8JvNuyw&_nc_zt=3&_nc_ht=scontent.whatsapp.net&_nc_gid=ASfOT-2d_Jd33PY08MSDiwk&oh=01_Q5AaINgkkS0O1cGKD0d-Zm693URD9uwxLa2CSY08UEITIhTW&oe=67BAE781)
WhatsApp Business Platform Resources
Learn all the ways you can build deeper relationships and drive value for your business across the customer journey using the WhatsApp Business platform.
![A woman holding a cellphone and bag, walking down the street](https://scontent.whatsapp.net/v/t39.8562-34/453969622_1178643036709538_1780924849346200926_n.jpg?stp=dst-webp&ccb=1-7&_nc_sid=73b08c&_nc_ohc=89IFAE6w-rYQ7kNvgHgGtxm&_nc_oc=AdiH12tAhV3dz30SSFSZvore_Z3cZTxkVhOt3wqOl7Zpuj2halkxeII_L5rSICnjB54&_nc_zt=3&_nc_ht=scontent.whatsapp.net&_nc_gid=ASfOT-2d_Jd33PY08MSDiwk&oh=01_Q5AaIJrHnc8k9cwpX4P4LhzJCMCB_e15brsprq9xSihc1lBy&oe=67BAEC62)