Video on demand
Welcome to the WhatsApp Business Summit Indonesia
Experience the WhatsApp Business Summit - Indonesia, with on-demand access to all our sessions, spanning four dynamic stages—Keynote, Enterprise, SMB, and Technical. Immerse yourself in expert insights, transformative stories from industry leaders, and innovative strategies that can help elevate your business. Whether you missed the event or want to relive your favorite sessions, all the content can be found here.
Keynote Stage
Experience the transformative potential of WhatsApp business products firsthand. Our Keynote sessions explore the strategic use of holistic conversations, AI-driven growth, and the impact of business messaging across industries. Discover how to elevate your business with new-wave insights and actionable strategies.
Keynote full session
112 min
Experience the transformative potential of WhatsApp business messaging firsthand. Our Keynote sessions explore the strategic use of holistic conversations, AI-driven growth, and the impact of WhatsApp messaging across industries. Discover how to elevate your business with new-wave insights and actionable strategies.
Benjamin Joe,
Vice President, Southeast Asia & Emerging Markets, Meta
Pieter Lydian,
Country Managing Director, Indonesia, Meta
Dean Ostilly,
Product Marketing Director, Business Messaging, Meta
Marco Wirasinghe,
Product Lead, APIs, Business Messaging, Meta
Heidi Rhodes,
Global Customer Success Director, Business Messaging, Meta
Reyna Jung,
Product Marketing Lead, Business Messaging APAC, Meta
Aldo Rambie,
Head of Industry, FinServ, Auto, Telco & Entertainment, Indonesia, Meta
Enterprise Stage
See how enterprises can leverage business messaging to elevate customer experiences. Explore the ways in which different industries use messaging to reach their specific goals, and discover how they leverage WhatsApp to shape higher quality conversations.
Enterprise Stage Welcome & Introduction with Cipto Herlianto
10 min
Join Cipto Herlianto as he introduces Meta’s global vision for business messaging, and discover how Indonesian businesses are at the forefront of innovation, leading the way with impactful conversations.
Cipto Herlianto,
Head of Mid Market Indonesia and Emerging Markets, Meta
Enterprise Keynote: Conversation Revolution | 5 Business Messaging Success Factors from Indonesia's Industry Leaders
14 min
Discover tried-and-true success factors from industry leaders, learn how enterprises are leveraging conversations for greater impact, and uncover insights around emerging trends as well as actionable improvements for your strategy.
Huy Nguyen Tuong,
Managing Director and Partner, Boston Consulting Group
Shaping the Future of Business Messaging With Product Innovations
12 min
Learn about the key products that enable enterprises to create impactful conversations. See how Business Messaging solutions can enhance both brand presence and business performance through richer interactions.
Yulia Surya,
APAC Regional Head, Business Messaging Specialist, Meta
Spotlight on Results: Business Impact from Brands that are Doing More with Business Messaging
32 min
Enterprises across all industries can enhance their customer conversations with the right guidance—see how some leading companies achieved success, including stories from Domino’s Pizza, CIMB Niaga, Indosat Ooredo, and Nestlé.
Mayank Singh,
Chief Digital Officer, Dominos Pizza
Lusiana Saleh,
Head of Digital Banking, Branchless and Partnership
Philip Joseph,
SVP Group Customer Experience, Indosat Ooredoo
Vera Gozali,
Category Marketing Manager S-26, Nestle Indonesia
Building Together: Clients and Partners Creating Sophisticated Messaging Journeys on WhatsApp
19 min
Join the collaborative journey of creating sophisticated and impactful messaging experiences on WhatsApp, featuring a success story from a leading brand that transformed its customer experience using advanced WhatsApp features and capabilities.
Herianto Iskandar,
Head of Business Messaging Specialist Indonesia, Meta
Ganjar Septiadi,
Key Account Manager Lead, Qiscus
Taufan Savir,
Kepala Departemen Prioritas, Pegadaian
Tessi Adam,
Group Head Digital Transformation, Paragon Corp
SMB Stage
Explore how businesses across different industries are using innovative WhatsApp solutions to achieve their goals and enrich customer experiences. Discover expert tips and tricks for engaging customers, maximizing results, optimizing business messaging strategies, and more.
Do More With Conversations: Messaging Trends and Insights to Help Grow Your Business
14 min
Uncover trends and expert insights on leveraging conversations to grow your business. Learn how businesses use WhatsApp to create communities, enrich customer relationships, and support customer needs.
Pieter Lydian,
Country Managing Director, Indonesia, Meta
Empowering SMBs with Business Messaging Product Innovations
9 min
Drive growth using innovative WhatsApp Business Messaging features throughout the entire customer journey. Learn how to build trust, increase sales and better engage customers to keep them coming back again and again.
Matt Schurman,
Product Manager, Meta
Maximizing Impact with Ads that Click to WhatsApp and WhatsApp Business App
25 min
Learn how businesses have used WhatsApp to achieve a variety of goals. Discover new ways in which you can reach and connect with customers, while fostering loyalty along the way.
Winton Winton,
Country Marketing Lead, Indonesia, Meta
Najla Bisyir,
Founder, Bittersweet by Najla
The WhatsApp Master Class: Best Practices to Boost Business Outcomes
12 min
Discover key best practices to maximize the success of your WhatsApp campaigns, and understand how to measure results so that you can optimize for improved performance.
Ernaldo Sanyoto,
Account Manager, Indonesia, Meta
Nindita Herdiyanti,
Marketing Science Partner, Indonesia, Meta
Building Winning Campaigns: Insights From Real Business Success Stories
16 min
Get inspired by businesses that implemented winning messaging strategies with WhatsApp to drive real results. Discover their tips and tricks for success that helped increase sales and improve customer loyalty.
Arintha Adelina,
Account Manager, Indonesia, Meta
Sonny S. Kwanjaya,
Head of Digital Marketing, Merdis International
Alwi Idrus Mulachela,
Co-Founder, Ruma.ID
Technical Stage
Explore the latest WhatsApp business innovations, and discover best practices for driving business outcomes. With tools designed to meet your specific technical needs, WhatsApp enables you to build engaging customer experiences – at scale.
Keynote: Do More with Conversations, at Scale
16 min
Get inspired by our latest industry-leading resources to better reach and engage your customers. Scale conversations effectively, while thoughtfully planning and deploying solutions tailored to your team’s technical needs.
Wouter Wiegmans,
Business Engineering Manager, Partnerships, APAC & India, Meta
Create Engaging In-Thread Experiences with WhatsApp Flows
22 min
Provide a more enjoyable user experience while driving better business outcomes with WhatsApp flows. Discover key use cases, and learn how you can build flows tailored to your business needs.
Johandy Tantra,
Solutions Architect, Meta
Optimize Business Outcomes with Business Messaging
22 min
Drive best-in-class marketing using Conversions API on WhatsApp. Unlock the full potential of your ads that click to WhatsApp, and enhance marketing performance following these best practices.
Ricky Sentoso,
Business Engineer, Meta
Bringing concepts together: How business messaging helps Lead Generation
19 min
Explore this blueprint for implementing a successful lead generation experience on WhatsApp. Learn tips and tricks, and understand how you can use features like Flows and measurements to bring your lead gen strategy to life.
Aylwin Low,
Business Engineer, Platforms, Meta