Video on demand
Welcome to the WhatsApp Business Summit LATAM
Get inspired by the WhatsApp Business Summit LATAM, with access to all of our sessions on-demand. Unlock expert insights across our Keynote and Partner sessions to discover key strategies that can help take your business to the next level. Whether you’re catching up on what you missed or reliving your favorite moments, all the content is just a click away.
Keynote Sessions
WhatsApp has evolved over the past decade — transforming from a personal messaging app into a suite of tools that can drive growth for your business. In these sessions, dive into insights from industry leaders and explore how WhatsApp can help improve the customer experience, enhance brand presence, improve operational efficiency, and more.
Maximizing the Value of WhatsApp for Businesses in Mexico
10 min
See how businesses are using WhatsApp to enhance customer experiences. Explore the latest consumer trends in Mexico, learn how companies are using WhatsApp, and see how you can implement valuable learnings to drive growth in your own business.
Marco Casarin,
Country Director Mexico, Meta
The Evolution of WhatsApp and how it is Shaping Latin America
18 min
See how WhatsApp has transformed over the past 15 years to become an integral part of daily life. Discover the opportunities WhatsApp offers for companies of all industries and sizes, and learn how LATAM is leading the way in business messaging.
Victoria Grand,
VP Business Operations and External Affairs, Meta
Shaping the Future of Business Messaging With Product Innovations
27 min
Learn from the Meta product experts — see how business messaging can empower you to enhance brand presence, nurture deeper customer relationships with richer conversations, elevate business performance at scale, and more.
Vasco Crivelli Visconti,
Business Product Marketing Director, Meta
Jen Spies,
Product Management Leader, Business Messaging, Meta
Amar Ravi,
Product Marketing Manager, Meta
Erick Ramirez,
Head of eCommerce and Digital Channels, Telefonica Movistar
Ivan Cantu,
Chief Operating Officer, Universidad UK
Danilo Rivera,
Manager Solutions Engineering LATAM Twilio
BCG Report: Perspectives on Business Messaging in the Region
15 min
In partnership with Boston Consulting Group (BCG), Meta interviewed 400+ businesses across Mexico to research business messaging and its ability to help drive growth. See how companies across Mexico use WhatsApp to enhance the customer journey, improve operational efficiency, and more.
Marco Casarin,
Country Director Mexico, Meta
Max Pulido (BCG),
Managing Director & Partner, Boston Consulting Group (BCG)
How Enterprises Are Revolutionizing Customer Experience With End-to-End Messaging Journeys
21 min
Learn how industry leaders are using WhatsApp to transform their customer experience with end-to-end messaging journeys. Discover valuable takeaways from their experiences that you could apply to your own strategies.
Alejandro de Haro,
Industry Manager, Meta
Julián Chavez,
Customer Experience Director, Digital@FEMSA
Enrique Aguirre,
Subdirector de Marketing Digital, Soriana
How To Craft Winning Campaigns: Insights From Real Business Success Stories
10 min
WhatsApp can help level-up businesses across all industries and sizes. See how you can use our business tools to create messaging campaigns that foster genuine customer connections — a tactic that is especially valuable for small businesses trying to grow new relationships.
Alberto Esparza,
Head of Agencies Mexico, Meta
Abraham Sleman,
CEO, Chaak Gear
Hilda Oviedo,
Socia en Industrias, Chaak Gear
Marina Barajas,
CEO/Founder, Dulce Tempo
Building Together: How Clients and Partners Can Create Sophisticated Messaging Journeys on WhatsApp
10 min
WhatsApp is transforming the way consumers buy from LATAM brands. Learn why a business messaging partner is key for enhancing the customer experience, and discover how you can drive growth with WhatsApp business products.
Tarcisio Ribeiro,
Senior Director of Business Development and Partnership Management, Meta
Partner Sessions
Explore how businesses are making the most of WhatsApp to achieve their goals and delight customers. Discover their strategies for delivering engaging experiences, streamlining operations, driving results, and more.
Farmacias Benavides & Gupshup: Hot Sale Success With Click to WhatsApp and Flows Strategy
12 min
Get inspired by how real companies are using Click to WhatsApp Ads and WhatsApp Flows to reach and connect with new audiences — at scale. Thanks to WhatsApp, businesses are doing more with conversations to deliver rich, meaningful experiences that improve customer loyalty.
Juan Francisco Estrada Campos,
Sr. Digital Marketing & Loyalty Manager, Farmacia Benavides
Cristóbal Bugeda,
Sales Manager, Gupshup
Bebbia by Rotoplas & Auronix: Automating WhatsApp for Water Purification Sales
11 min
Discover how Bebbia achieved a 6X ROI using WhatsApp automations. By delivering a faster, more accessible experience for customers, the company was able to grow its sales and improve customer satisfaction.
Guillermo Aguado Loera,
Director, Bebbia Rotoplas
Gerardo Vera,
Chief Revenue Officer, Auronix
Kueski & Blip: Boosting Efficiency and Customer Satisfaction With Conversation Assistant 'Kike'
15 min
Learn how WhatsApp automations are driving operational efficiencies for financial institution, Kueski. By streamlining processes, Kueski has been able to provide faster, personalized, and more efficient customer service — improving satisfaction.
Michel San German Muñoz,
Sr. Director of Customer Operations, Kueski
Eduardo Daniel Santoyo Ruiz,
Global Head of Customer Success LATAM & EMEA, Blip
Nestlé & Yalo: Empowering Mom and Pop Shops With AI and WhatsApp
20 min
Get inspired by how Nestlé has gone from selling to customers to serving them with WhatsApp. By understanding its audience and their preferences, Nestlé is using AI to personalize recommendations, create omnichannel experiences, and more.
Jorge de La Mora,
Business Planning Manager, Nestlé
Sebastian Goette,
Customer Success Manager, Yalo
La Repa de Sueño & Manychat: Grow Sales by 30% With AI
15 min
Discover how sustainable mattress company, La Repa De Sueños, implemented AI with WhatsApp to drive success. Thanks to this new strategy, the company increased sales by 30%, in addition to streamlining and improving customer service.
Trilce Jirón Garro,
Co-Founder & CMO, La Repa de Sueños / Manychat