Thought Leadership Research
How Indian Businesses Can Win with Conversations
Explore research from Bain and Meta on transforming customer engagement in India with generative AI-powered conversational commerce.
AI and the conversational commerce opportunity
From a survey of 7,800 users and 150 businesses in India, discover insights on the winning business messaging playbook
- Reimagine customer journeys for seamless conversational threads
- Harness generative AI to deliver highly personalized experiences
- Build markers of trust to encourage engagement and purchases via chat
- Embed generative AI into your business DNA as a competitive advantage
- Test and learn, then measure returns on conversational journeys
Over 650 million Indians are active on social media and messaging platforms, yet only about 200 million shop online—a significant untapped opportunity.