Ads that Click to WhatsApp
Good News Maternity
Capturing quality leads at a lower cost with Ads That Click to WhatsApp
Brand
Good News Maternity uses Ads That Click to WhatsApp to capture 3X more quality leads for maternity gown rentals from expecting families using creative best practices, a clear call-to-action and following creative specification.
3X
more high quality leads
76%
lower costs
*All results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
Their Story
Dressing up for good news
Good News Maternity started in 2017 with the aim of providing easily accessible maternity wardrobe options to expecting mothers in India. What began as a pick-up and return business soon blossomed into delivery and purchase of costumes, and with the boost of WhatsApp Business and click-to-ads, they were able to offer comfort, variety and convenience to more women in their maternity journey through a simple chat.
Their Goal
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Helping expecting families deliver good news with a conversation
Married couple Partiksha and Rohit Sharma of Good News Maternity wanted to offer their maternity costume rental and purchase services to all expecting moms in India, near and far, and they needed a boost in traffic and a way to capture stronger leads in the limited timeframe of pregnancy.
Their Solution
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Timely marketing and WhatsApp connections
To reach more expecting families with their services, Good News Maternity tested different creatives like images, Reels and Carousel, or customer vs. product images on their organic feed, and they found that static ad creatives outperformed videos of static images.
Soon after they started running an Ads That Click to WhatsApp campaign, which helped them gain more high quality leads. They created a custom audience targeting Indian families, using Advantage+ placements which uses the Meta delivery system that makes the most of a budget to increase ad exposure.
By optimizing for conversations, Good News Maternity was able to meet their customers right on WhatsApp. Closer connections were made, conversion rates went up, and months later, the team was able to follow up with customers based on background info already gathered, enabling a seamless experience powered by valuable data.
“WhatsApp messaging and the Meta team’s hands-on support campaigns helped us work more efficiently, develop deeper customer relationships, and grow our reach and sales.”
Rohit Sharma
Founder, Good News Maternity
WhatsApp was the key to scaling reach, deepening business relationships, and making services more accessible to the customers looking to record one of the most important events of their lives.
Through the combined efforts of customer understanding and powerful marketing tools, Good News Maternity became the first rental place for maternity costumes both online and offline.
In short, while the moms-to-be took baby steps on their journey of pregnancy and wardrobe expansion, Good News Maternity was there and equipped with the knowledge and the tools to offer a guiding hand.
Their Success
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Capturing quality leads in good time
Good News Maternity uses Ads That Click to WhatsApp to gain 3X more high quality leads with 76% lower costs
*All results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
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