How-to guide
How to Measure Campaign Effectiveness with the WhatsApp Business Platform
The WhatsApp Business platform lets you connect with shoppers on a platform they know and love — across the full buyer journey. But how do you know if your campaigns are paying off? This guide will help you master measurement.
Get to know WhatsApp Manager
Access the insights you need to make the most of your campaigns.
- Learn how to monitor conversation insights using WhatsApp Manager.
- Explore attribution modeling and learn how to log in-thread and off-thread events.
- Discover how to compare your WhatsApp performance to past results and other channels.
- Learn how to A/B test your message templates.
From basic performance metrics to more advanced attribution modeling, you’ll learn step by step how to measure in-thread and off-thread events to help you assess and optimize your campaign performance.
Get the how-to guide
Dive in to learn all the ways you can measure the impact of your WhatsApp Business platform campaigns and optimize ROI.
WhatsApp Business Platform Resources
Learn all the ways you can build deeper relationships and drive value for your business across the customer journey using the WhatsApp Business platform.
WhatsApp Business Platform Resources
Learn all the ways you can build deeper relationships and drive value for your business across the customer journey using the WhatsApp Business platform.
WhatsApp Business Platform Resources
Learn all the ways you can build deeper relationships and drive value for your business across the customer journey using the WhatsApp Business platform.