Conversations 2025:

Today at our global Conversations conference in Miami we’re introducing new updates to help make WhatsApp the go-to place for doing business.

We’re streamlining how businesses can create and manage their marketing strategy across WhatsApp, Facebook and Instagram – all in Ads Manager. Now, businesses of all sizes can use the same creative, setup flows and budgets in one central place. Once onboarded, businesses can upload their subscriber list and either manually select marketing messages as an additional placement or use Advantage+, and our AI systems will then optimize budgets across placements to maximize performance. Once available, businesses interested in creating ads in Status will be able to do that from Ads Manager too.

As businesses attract more customers, they need additional support responding to an influx of chats. This is where AI can help. Starting soon, we’re expanding Business AIs to more businesses in Mexico. And we’re also exploring a Business AI that can make personalized product recommendations and facilitate sales on any business’ website – and then follow-up with customers to answer questions or provide updates right in a WhatsApp chat.

There also might be times it’s helpful to provide additional support to customers beyond just a text. In the coming weeks, larger businesses using the WhatsApp Business Platform will be able to receive a call from a customer when they want to talk to someone live, or call a customer directly once they’ve asked to hear from you. And starting soon, we’ll also make it possible to send and receive voice messages for additional support, or make a video call which can be helpful for things like a telehealth appointment. Bringing calling and voice updates to the WhatsApp Business Platform will help people communicate in a way that works best for them and paves the way for AI-enabled voice support in the future. Businesses interested in getting started with calling on the WhatsApp Business Platform can work with one of our partners.

We look forward to hearing how these updates help businesses strengthen relationships with their customers and increase efficiency.