AI Study
Companies of all sizes are turning to AI agents to enhance customer engagement, and a strong generative AI foundation is key to success. In this AI survey from Forrester Consulting, commissioned by Meta, learn how consumers and business leaders are adapting to the rise of genAI in business messaging.
In this study, you’ll find insights from two global AI surveys revealing the current pitfalls and future promise of genAI-powered conversational agents.
Base: 1,191 directors and above from North America, Latin America, EMEA, and Asia Pacific who understand their organization’s business communication strategy and how they are using AI within their marketing and sales use cases. Source: A commissioned study conducted by Forrester Consulting on behalf of Meta, March 2025.
Learn all the ways you can build deeper relationships and drive value for your business across the customer journey using the WhatsApp Business platform.
Learn all the ways you can build deeper relationships and drive value for your business across the customer journey using the WhatsApp Business platform.
Learn all the ways you can build deeper relationships and drive value for your business across the customer journey using the WhatsApp Business platform.