Education and best practices
Your WhatsApp Business catalog acts as a mobile storefront for your business. Upload up to 500 items so customers can browse without having to leave the app, helping you drive more sales.
An optimized catalog can enhance your customer experience and help you drive sales. Here’s how to set it up.
It’s important to have a comprehensive display of your business offerings. A catalog lets your customers browse, select, and share the products or services they’re interested in, making for an easy sales experience.
Watch the example video to hear about what an optimized catalog can do for your business.
You can also add up to 10 photos and/or videos of the product, so be sure to include everything you can to best showcase your item! You’ll want to display product images, multiple angles of each item, close-ups, and any other visual information that will be important to the customer as they consider purchasing. If your business offers a service, be sure to include any images that will be relevant to your customers, such as results, progress photos, before-and-afters, and close-ups of your completed work. Ensure that all shots are well-lit and clear.
Pro tip: you can also “hide” certain products from view. Use this to ensure that you’re not displaying items that aren’t currently in stock, and to hide certain colors or product variations that might not yet be available.
Be sure to add all relevant information for each product or service in your catalog.
Did you know that you can sort products into categories? These can direct customers to similar items and help you reach your sales goals. Some category ideas include: Bestsellers, seasonal items, sale items, and more.
Remember: your catalog might be the first impression a new customer has of your business. Put your best foot forward by including clear photos and descriptions of all your products.
Now that you have a fully optimized catalog, here are some additional tips to use your catalog to encourage sales.
Regularly update your catalog to keep customers coming back. Generate interest in new products and encourage customer retention.
Use features like campaigns, auto replies, and even direct messages to share your catalog. Additionally, update your WhatsApp status with a link to your catalog and a call-to-action.
A customer asks if you have a specific type of item? Send them the collection! Planning ahead and creating a useful, well thought-out catalog will ease the sales process.
Regularly update your catalog to keep customers coming back. Generate interest in new products and encourage customer retention.
Use features like campaigns, auto replies, and even direct messages to share your catalog. Additionally, update your WhatsApp status with a link to your catalog and a call-to-action.
A customer asks if you have a specific type of item? Send them the collection! Planning ahead and creating a useful, well thought-out catalog will ease the sales process.
It’s important to consider the customer’s perspective as you set up your catalog. Think about your frequently asked product questions and the information your customers might want to know. Including all the necessary information up front will help speed up the sales process and make for a frictionless customer experience.
Optimizing your catalog to encourage sales will help you in a number of ways:
Image showing optimized catalog
Learn all the ways you can build deeper relationships and drive value for your business across the customer journey using the WhatsApp Business app.
Learn all the ways you can build deeper relationships and drive value for your business across the customer journey using the WhatsApp Business app.
Learn all the ways you can build deeper relationships and drive value for your business across the customer journey using the WhatsApp Business app.