Business Platform
Movistar Argentina
Movistar Argentina reduced customer acquisition costs and grew sales with WhatsApp messages
Business Platform
Movistar Argentina reduced customer acquisition costs and grew sales with WhatsApp messages
reduction in customer acquisition costs compared to sales via telephone*
growth in WhatsApp conversations*
growth in WhatsApp sales share*
* Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
Movistar provides a range of services in Argentina, including mobile and fixed-line phone service, internet and TV.
As with many other telecommunications companies, Movistar has invested significant time and resources growing adoption of its fiber network and broadband internet services. Since fiber infrastructure is not available everywhere, Movistar traditionally had to market this product via door-to-door sales and telemarketing campaigns in the past. The company needed a more efficient way to reach potential customers.
Javier Orellano
Product Manager (WhatsApp)
To overcome the challenge of one-on-one sales, Movistar developed a fully automated experience for Argentinian customers by using WhatsApp as a digital sales channel.
The customer journey
Movistar launched this campaign at the beginning of the year and observed performance in comparison to its other channels for 10 months (January 1-October 31, 2024). The company reported that the new approach helped it unlock product demand with its existing customer base while minimizing acquisition costs:
* Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
WhatsApp Business Platform partners can help you plan, build and integrate WhatsApp as a channel to connect with your customers.