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Ads built with privacy in mind

No matter what, personal messages, calls and statuses are end-to-end encrypted and can’t be used to show people ads.

How our

ads

work

WhatsApp uses Meta’s technology to show people ads. We protect personal data, such as phone numbers, and personal messages, calls, statuses and device contacts are not used to inform the ads people see.

We rely on information such as:

Such as country code and age (where applicable)

A man sitting down, holding his phone and laughing

Such as language settings

A person whos laying down looking up while using their phone

General (not precise) location, like city or country

Crowd of people walking

Activity information on Status and Channels such as channels people follow, content people engage with in channels and how people interact with the ads they see. As always, people’s status content is end-to-end encrypted.

A user interface example of activity information on status and channels

If people use Accounts Center, their ad preferences will apply and info from across their accounts is used for ads. Adding WhatsApp to Accounts Center is optional, off by default and can be removed at any time.

How we protect

people’s privacy

No one outside of the chat, not even WhatsApp, can see, hear or share personal messages, calls or statuses. This means that none of this info can be used to show people ads.

Learn More

WhatsApp uses Meta’s technology to show people ads. By default, WhatsApp removes or alters personal information (like phone numbers) before sharing it with Meta so that Meta cannot identify individuals and is only able to suggest ads that may appeal to people who share broad characteristics, such as people in the same general area. For people who have chosen to add WhatsApp to Accounts Center, we’ll also use their ad preferences and info from across their Meta accounts.

Learn More

People can easily see why a specific ad is being shown and hide or report ads directly on WhatsApp. People can also go to Ad preferences to see recent ad activity and manage their ad settings.

Learn More

Discover the future of ads on WhatsApp

We’re building a way to advertise on WhatsApp that doesn’t involve people’s personal messages.

Learn more

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