Ads built with privacy in mind

No matter what, personal messages, calls and statuses are end-to-end encrypted and can’t be used to show people ads.

How our

ads

work

WhatsApp uses Meta’s technology to show people ads. We protect personal data, such as phone numbers, and personal messages, calls, statuses and device contacts are not used to inform the ads people see.

We rely on information such as:

How we protect

people’s privacy

WhatsApp uses Meta’s technology to show people ads. By default, WhatsApp removes or alters personal information (like phone numbers) before sharing it with Meta so that Meta cannot identify individuals and is only able to suggest ads that may appeal to people who share broad characteristics, such as people in the same general area. For people who have chosen to add WhatsApp to Accounts Center, we’ll also use their ad preferences and info from across their Meta accounts.

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