Building conversations, together

We see conversations as the best way for businesses and their customers to connect and our partners make these conversations happen.

Become a partner

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A man with glasses shaking hands with another man, with women in the background

A man and two women sitting on chairs in an office talking to each other

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Whether it’s generating leads, making product information easier to discover or solving customer service queries, more than 1 billion users are connecting with a business across our messaging services every week¹ and our vision is to make conversations the primary way businesses and consumers connect.

¹Meta Product Data, 2022

Our partner ecosystem plays a crucial role in this vision by helping businesses from around the world plan, build, and implement solutions on the WhatsApp Business Platform.

WhatsApp Business Platform Ecosystem

The ecosystem is split into two types of partners

Tech Partners

Tech Partners are third party developers who build value added solutions on top of the WhatsApp Business Platform. These solutions can be offered independently or as part of a joint solution with a Solution Partner.^*

^* Note: Third party developers must onboard first as a Tech Provider before upgrading to Tech Partner.

Solution Partners

Solution Partners offer end-to-end solutions for businesses which includes driving awareness of WhatsApp Business Platform solutions, providing integration services, and offering customer support. Only Solution Partners can extend a line of credit to businesses for payment.

Tech Partners and Solution Partners play different roles in helping businesses deploy solutions on the WhatsApp Business Platform. The below chart shows where each type differs:

Features	Tech Provider	Tech Partner	Solution Partner
Direct access to call WhatsApp Business Platform
Permission to manage business’s account and perform action on behalf of business (e.g. send messages, manage templates)
Can onboard businesses using Embedded Signup
Eligibility for partner program incentives
Manage billing on behalf of business through line of credit sharing
	Become a Tech Provider	Tech Providers who meet specified requirements will be eligible to self-initiate the Tech Partner upgrade process.	Become a Solution Partner