Business Platform Features
Business messaging that's built to scale
Explore solutions for automated messages, customer service engagement, and more with WhatsApp Business Platform features.
The API offers two ways to connect with your customers
____
Respond to customer initiated messages
- Use channels off of WhatsApp to drive organic awareness about your WhatsApp number such as your website, storefront and customer mailings or use paid awareness channels such as Click to WhatsApp
- Then customers can initiate a conversation by messaging your business
____
Reach out to customers with business initiated messages across the buyer journey
- Once you've secured a customer's opt-in, you can initiate messages to them on WhatsApp
- These messages must be created with customizable message templates and can be text-based, media-based, or interactive
Send feature-rich communications
More resources
Take the next step
Deliver compelling experiences at scale with the WhatsApp Business Platform.