Education

Why small businesses should use WhatsApp Business app

WhatsApp Business app was created to help small businesses. Build trust, stay organized, and seamlessly interact with customers while strengthening your relationships all on WhatsApp.

How does the WhatsApp Business app differ from WhatsApp Messenger?

The business app is the WhatsApp you know and love with business features to help you work efficiently, connect with customers and grow your business.

Free to download, WhatsApp Business offers tools to help you establish your business presence and build trust with your customers, streamline and manage chats, and effectively showcase products and services using the catalog.

Everything you love about WhatsApp plus built-in tools for business

WhatsApp business app includes a number of game-changing features created specifically with small businesses in mind.

Make a great first impression with a business profile

Create your WhatsApp business presence with a WhatsApp Business profile,include a business description, email, website link, address and any other information a potential customer might want to know about your business.

Showcase your offerings in your Catalog

Show off your products and services with a WhatsApp Business catalog. A catalog lets your customers browse, select, and share the products or services they’re interested in, making for an easy sales experience.

Take advantage of enhanced messaging tools

Gain access to chat management features and business-focused messaging tools with WhatsApp Business app. Use automated greeting and away messages to provide prompt service to your customers, and quick replies to have pre-written responses to the most common customer questions.

A user interface example of a business profile and catalog manager on WhatsApp Business app

Ensure a smooth switch

When you set up the WhatsApp Business app, be sure to restore a backup from your WhatsApp account to transfer your messages, media, and contacts to your business account.

What you get with the WhatsApp Business app

A table resenting the difference in features of whatsapp business app versus whatsapp

Manage chats and make better business decisions

WhatsApp Business app provides you with even more messaging tools so you can organize your chats, in addition to tools you’re already familiar with.

Efficiently organize and manage chats

Prevent messages from getting buried - use labels and lists to organize your chats and contacts for easy follow-up and management. Additionally, use automated greeting and away messages to provide prompt service to your customers, and quick replies to easily answer the most common customer questions.

Understand what’s working with measurement tools

Get access to stats on your conversations and the messages you send out to help you see what works and better understand your customers.

Grow your business with ads that click to WhatsApp

WhatsApp Business app makes it easy for small business owners to run ads. Ads help you reach new customers and start even more conversations that matter.

Efficiently organize and manage chats

Prevent messages from getting buried - use labels and lists to organize your chats and contacts for easy follow-up and management. Additionally, use automated greeting and away messages to provide prompt service to your customers, and quick replies to easily answer the most common customer questions.

Understand what’s working with measurement tools

Get access to stats on your conversations and the messages you send out to help you see what works and better understand your customers.

Grow your business with ads that click to WhatsApp

WhatsApp Business app makes it easy for small business owners to run ads. Ads help you reach new customers and start even more conversations that matter.

An image arrangement of different screens showing how you can interact with WhatsApp Business app

Why small businesses should make the switch to WhatsApp Business

In addition to tools to help you manage your business, users who make the switch also experience a variety of other benefits.

A user interface image of whatsapp messages and chat labeling

Look professional
A completed business profile helps even the smallest, newest business look more established to new customers. Put your best foot forward and increase customer trust with a professional business profile.

Separate work and personal chats
Enjoy more clear separation between work and personal chats with labels. Away messages and quick replies allow you to respond to your customers even when you’re not working, helping you to achieve work-life balance.

Organization
Rest assured knowing that you’re not accidentally missing messages. Labels help you easily identify customer chats and help you prioritize responding to the most timely and important messages in your inbox.

Customer service
Provide quick, seamless customer service at any time. Automated greeting and away messages and the convenience of simply sharing your catalog help you respond quickly, and detailed customer notes ensure you always remember important details.

Reach new customers
When you create a business profile using WhatsApp Business, potential customers can search for your product or service and find your business organically. From there, they can reach out to you directly through WhatsApp chat, providing a seamless, evergreen way for you to grow your business.

Plus, it’s easy!
Enjoy new business-focused features in the same WhatsApp you already use. Your customers can continue to message your business through WhatsApp, making for seamless communication.

An image of a profile on whatsapp

Get started with WhatsApp Business today!

WhatsApp Business app is built with businesses in mind. Use the WhatsApp you love with the added benefit of features to help you run your business.