Their Solution

A plane with the TUI logo, taking off from an airport

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Higher engagement and sales

  • 7X higher open rate for WhatsApp messages in The Netherlands compared to emails*
  • 5X higher open rate for WhatsApp messages in Belgium compared to emails*
  • 2X more site traffic from WhatsApp messages in Belgium and The Netherlands compared to emails*
  • 85% open rate for WhatsApp messages in Belgium*
  • 81% open rate for WhatsApp messages in The Netherlands*

*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.