Business App
UrbanHouse
Growing customer confidence with Meta Verified for WhatsApp
Brand
Colombian streetwear designer UrbanHouse enrolled in Meta Verified for WhatsApp to grow its presence on WhatsApp and build its credibility with customers.
Their Story
Independent urban fashion
The seed for UrbanHouse was planted in 2020, at the height of the pandemic, when founder Alexandra González Bonilla identified an opportunity to create a customizable clothing brand for fans of urban, oversized streetwear. UrbanHouse gives its customers the option to put their personal stamp on the clothes they buy by choosing from a range of colors and designs. UrbanHouse typically markets its products to adults in major Colombian cities, ages 18-35.
Their Goal
____
A small business that stands out
After a period of slowed sales, UrbanHouse founder Alexandra González Bonilla was looking for a way to help her brand distinguish itself from the competition and better establish itself on WhatsApp with a verified badge and premium features that could build customer confidence in the brand and help her manage her business.
Their Solution
____
Enrolling in Meta Verified
Meta Verified for WhatsApp is a subscription-based service from Meta that’s designed to help businesses grow credibility with new customers and build a stronger brand presence on WhatsApp. Meta Verified subscribers receive a verified badge, enhanced account support and impersonation protection. It also comes with additional premium features including the ability to create a custom WhatsApp page that’s easily discoverable via a web search, and multi-device support so multiple employees can respond to customers.
Searching for a way to distinguish her brand on WhatsApp and grow her appeal to both retail and wholesale customers, González Bonilla opted for the Meta Verified Standard plan, which gave UrbanHouse access to all the features listed above.
After about a month in use, the benefits were immediately apparent. The ability to access UrbanHouse’s WhatsApp account from multiple devices meant González Bonilla and her team could respond to customer requests faster, from up to two hours previously to as fast as 15 minutes with Meta Verified. UrbanHouse also reported an increase in customer conversations after adding the verified badge.
"Using Meta Verified is a really great experience. Without a doubt, it allowed me to build customer confidence and resume the wholesale sales that are so important to my company. We saw a 30% increase in customer conversations, and the ability to respond to customers from multiple devices meant we could respond to customers up to 87% faster than before."*
Alexandra González Bonilla
Founder, UrbanHouse
UrbanHouse’s customers noticed a difference too.
“A customer who’s been buying from me for many years told me it gave me a much better position in the market, two new customers said it gave them more confidence to see the verification badge, and I spoke by phone with a new wholesale customer who let me know that Meta verification was a factor in his decision to place the order,” said González Bonilla. “I feel that Meta Verified has allowed me to generate more credibility for my company, despite being a small business.”
Additionally, González Bonilla said the custom WhatsApp web page has been helpful. “I pay separately to host another site, but since this one is verified, it’s more effective for my business, in addition to being simpler and easier for customers to access.”
Their Success
Improved credibility and response
UrbanHouse tested Meta Verification for WhatsApp from May 13 to June 10, 2024, and reported faster customer response times, increased customer conversations, and faster business support from WhatsApp.*
*Results are self-reported and not identifiably repeatable. Generally expected individual results will differ.
“With Meta Verified for WhatsApp, I feel that my company has a much better position in the market and I can provide more security to the customer by letting them know they’re working with a trusted, established business.”
Alexandra González Bonilla
Founder, UrbanHouse
Download app
The WhatsApp Business App offers a more personal customer experience so you can better run your business.
