Conversation categories
Marketing conversations
Use these messages throughout the customer journey to drive interest, conversion, and re-engagement.
Nurture relationships throughout the customer journey — from new leads to loyal customers.
Build awareness
by helping potential clients learn more about your business
Drive sales
by elevating your products and services in a competitive landscape
Build loyalty
by establishing trust and bringing value to customers
Re-engage
by reestablishing connections with prospects or lapsed customers
Fuel growth with full-funnel marketing conversations
Engage your audience at every stage of the customer journey
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Build awareness
Help new customers get to know your business. Once they opt in to receive WhatsApp messages from you, you can start personalized marketing conversations to build awareness.
Use awareness marketing messages to:
- Share new products or services
- Nurture leads
- Follow-up on your Ads That Click to WhatsApp
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Drive sales
Spark sales with messages that announce deals or share promotions and coupons.
Use these marketing messages to:
- Make product recommendations
- Announce a price drop
- Make targeted offers
- Offer assisted selling
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Retarget to re-engage
Use marketing conversations to revive dormant customers who visited your website or used your app in the past.
Use re-engagement marketing messages to:
- Revive an abandoned cart
- Renew a lapsed subscription
- Share loyalty offers
- Upsell products or services
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Promote your app
Encourage customers to install or take an action with your app.
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Build relationships
Make marketing conversations personal to strengthen customer relationships.
Explore additional conversation categories
Build better customer relationships
WhatsApp Business Platform empowers medium to large businesses to scale customer engagement, boost sales, and create a better customer experience with full-funnel interactions.