Conversation-based pricing is changing starting June 1, 2023. Please see our Pricing Changes document to learn how this will impact you.

Business Platform Pricing

Pricing fit for your needs

Start building world-class customer experiences and better business outcomes.

Pricing that scales with your business

WhatsApp Business Platform provides transparent and flexible pricing

Pay As You Grow

The first 1,000 conversations each month are free so your business can build experiences your customers will love before having to pay.

Built for Customer Conversations

Customer relationships are about more than a single message. Our rates are per 24-hour conversation session.

How Conversation-Based Pricing Works

There are two types of conversations on WhatsApp Business Platform: user-initiated and business-initiated. Each conversation type is charged at a different rate.



A conversation that initiates in response to a user message.



A conversation that initiates from a business sending a user a message outside the 24 hour customer service window.

24 hour customer service window

Accelerate your business

WhatsApp Business Platform offers a more personal customer experience so you can drive real results and build long term relationships with your customers.