Business Platform Pricing
Pricing to fit every conversation
Transparent pricing empowering you to deliver value across your customers' journeys.
We are making updates to pricing on the WhatsApp Business Platform. Learn more.
Effective July 1, 2025 we will introduce per-message pricing and also introduce updated rates and new volume tiers for utility and authentication.
The flexibility you need to connect at scale
Take care of your customers
Helping your customers is always a priority. That’s why every WhatsApp Business Account receives 1,000 free service conversations each month.
Leverage free entry points
When customers send a message from an Ad that clicks to WhatsApp or Facebook Page call-to-action button, that conversation is free for 72 hours.
Conversation-based pricing empowers you to create better customer experiences and be more engaged with your audience.
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How conversation-based pricing works
- Businesses using our platform are charged per 24-hour conversation, with different rates by conversation category.
- There are four conversation categories on the WhatsApp Business Platform: marketing, utility, authentication, and service.
- Businesses can initiate a marketing, utility or authentication conversation with a template message.
Explore each conversation category to understand how they can be used across your business.
Conversation rates
Select the market, currency and conversation category to find the rate.
Conversations are 24-hour message threads between you and your customers. Learn more.
Conversation category
Conversation rate:
Make the most of every opportunity
View and download rate cards by currency or find countries by regional grouping for countries where regional rates apply.
Accelerate your business
Find out more about how WhatsApp Business Platform offers personal customer experiences so you can drive results and build long-term relationships with your customers.