WhatsApp for Business logo

    Products

    Business Platform
    OverviewFeaturesPricingWhatsApp FlowsConversation categories:Marketing conversationsAuthentication conversationsUtility conversationsService conversations
    Business App
    OverviewFeaturesHow to get started
    Ads that click to WhatsApp
    OverviewHow to create an ad

    Resources

    Resource Library
    Blog
    Success Stories
    FAQs

    Developers

    Platform
    Developer HubGet Started
    Developer Links
    CommunityDeveloper SupportAPI Status

    Partners

    Become a Partner
    Find a Partner
Get startedDownload app
Products
Business Platform
OverviewFeaturesPricingWhatsApp Flows
Conversation categories:
Marketing conversationsAuthentication conversationsUtility conversationsService conversations
Business App
OverviewFeaturesHow to get started
Ads that click to WhatsApp
OverviewHow to create an ad
Resources
Resource LibraryBlogSuccess StoriesFAQs
Developers
Platform
Developer HubGet Started
Developer Links
CommunityDeveloper SupportAPI Status
Partners
Become A PartnerFind a Partner
Get startedDownload app

Conversation categories

Authentication conversations

Use authentication messages to send one-time passcodes at key points of the customer journey.

A WhatsApp Business verification code in a conversation

Authenticate your customers quickly, confidently, and safely with authentication messages on WhatsApp.

Drive conversion

with native features like one-tap and auto-fill buttons to make authentication easy for customers. Integrate zero-tap for the most seamless authentication experience.

Authenticate customers securely

with messages that travel encrypted, customizable validity periods, and other security features to help ensure your message reaches the intended customer.

____

New account creation

Easily and securely onboard new customers with authentication messages.

An example of new account registration in WhatsApp Business
An example of account recovery in WhatsApp Business

____

Account recovery

Enable other conversion events by ensuring customers safely re-access their accounts.

____

New orders & transactions

Confidently confirm purchases by authenticating customers during checkout.

An example of new orders and transactions in WhatsApp Business
An example of existing orders and transactions in WhatsApp Business

____

Existing orders & transactions

Protect existing revenue by requiring verification during an order delivery.

Explore additional conversation categories

Marketing
Utility
Service

Success Stories

Authentication conversations on WhatsApp help reduce costs for businesses.

Domino’s Pizza Indonesia

Growing sales and engagement with WhatsApp campaigns and messages.

Read success story
People sharing a pizza

Build better customer relationships

WhatsApp Business Platform empowers medium to large businesses to scale customer engagement, boost sales, and create a better customer experience with full-funnel interactions.

Get started

Privacy

Trust & SafetyData PolicyPrivacy ProtectionsTerms and ConditionsBusiness Messaging Policy

Resources

BlogFAQHelp CenterSuccess StoriesResource LibraryCompliance Center

2025 © WhatsApp Business

English (US)

Español

Português (Brasil)

Français (France)

Bahasa Indonesia