WhatsApp Business Blog
Get the latest news and more from WhatsApp Business.
Get the latest news and more from WhatsApp Business.
Customers want to engage brands in the same, familiar, and instantaneous way they engage with their friends and family – via text.
What do marketing leaders get wrong about business messaging? Read on to see if you share any of these widely-held misconceptions.
Learn how modern, conversational care builds deeper relationships with your potential and existing customers and helps drive revenue.
Why are marketers so confident about the potential of this emerging channel?
Built on interactivity and chatbots, high-impact messaging boosts engagement, raises customer satisfaction, and provides value for customer care.
With so many digital marketing channels available, how do you know you’re reaching your customers? See how business messaging can help you stay in touch.
Learn what a conversational growth strategy is, how it benefits customers and brands alike, and how to create one for your business.
Unpack the expected, timely, and relevant messaging framework into actionable best practices for your customer care efforts.
Learn how customers and businesses can benefit from conversational support and where to start when implementing conversational strategies.
Learn how to build brand loyalty, retain customers, and take your customer engagement to the next level with conversational messaging.
Personalization is a critical component in creating conversational customer service that can lead to increased customer satisfaction.
Learn about proactive customer service and how messaging apps can be used to help anticipate customer needs and meet them proactively.
Learn about high-level customer service challenges support leaders expect to face in 2023 and strategies they can implement to overcome them.
What’s at stake for marketers who haven’t embraced automation? Learn how to transform your marketing funnel with the help of chatbots.
The holidays often hit your customer service team the hardest. Here's our tips on how you can prepare, including ways messaging can help!
Find out what challenges e-commerce businesses may face in 2023 and strategies and tools they can use to help overcome them.
Learn how to turn the top five marketing challenges of 2023 into opportunities for your business.
Learn how Bank Mandiri used WhatsApp to re-engage customers and drive increased conversions.
Messaging apps can be a powerful tool for companies looking to expand their marketing efforts internationally and reach foreign markets.
Women’s Best turned to the WhatsApp Business Platform to centralize customer communication and transform its customer experience.
Lead conversion has continued to become more challenging as the consumer habits, technology and the market landscape evolve. Learn how to re-activate, nurture and convert leads.
Did you know messaging helps address marketers’ most common pain points? Learn how personalized and automated messaging can attract and nurture leads.
Modern chatbots have become integral to enterprise businesses, allowing customers to interact anytime, anywhere, and get the answers they need.
Learn how Mercedes-Benz Turkey found success by integrating WhatsApp Business Platform into their marketing efforts to drive leads and conversions.
Learn how to make the most of your digital ad spend by integrating messaging into your ad flow and creating conversations across the customer journey.
The art of cultivating loyal customers requires more than NPS. See how you can unlock customer care success with business messaging.
Messaging enables you to reduce call volume and agent turnover while creating greater efficiency and increasing your average order values.
WhatsApp messaging helps marketing leaders to better engage with their audiences. Get the most value from WhatsApp messaging to help drive marketing outcomes.
This integration will help businesses build experiences to chat with customers on WhatsApp, while managing communication directly from the Salesforce platform.
Learn how messaging can be an effective way to help increase sales during the holiday season while helping your ecommerce business build relationships during a time of nostalgia.
E-commerce businesses need a strong messaging strategy that supports full funnel customer journeys and that differentiate them from competitors.
Transform support experiences by integrating messaging while also helping mitigate rising costs, labor shortages, and low satisfaction.
The WhatsApp Business Platform can provide opportunities to engage your customers using rich media messaging. Learn how you can build with the WhatsApp Business API.
WhatsApp message templates are a powerful way to send valuable information to customers. Learn how to use message templates to create better conversations.
Business messaging is on the rise. Learn how to accelerate customer care and sales outcomes by harnessing the power of messaging to communicate directly with customers.
WhatsApp Business Platform is available for any business of any size across the world by offering free, secure cloud hosting services provided by Meta.
Examine ways to set up webhooks to connect with the WhatsApp Business platform to set up an application that receives messages and stores them in a database.
Connect with your customers at scale and drive engagement with a cloud-based messaging solution flexible enough to keep up with the speed of business.