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Customers
What is B2C? Meaning, Examples & Strategies | WhatsApp Business
Learn what B2C means, how it differs from B2B, and explore examples, strategies, and tools to grow your business with WhatsApp.
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Customers
What is B2C? Meaning, Examples & Strategies | WhatsApp Business
Learn what B2C means, how it differs from B2B, and explore examples, strategies, and tools to grow your business with WhatsApp.
News
Conversations 2025
Learn about the latest updates to help make WhatsApp the go-to place for doing business at our global conference, Conversations. We're unveiling centralized campaigns, AI and calling API, learn more.
Business Messaging
One-Time Passwords (OTP): A Complete Guide
Learn about one-time passwords (OTPs) and how secure customer authentication can help reduce fraud and boost security, with examples from WhatsApp for Business.
Business Messaging
Drive even better outcomes with the WhatsApp Business Calling API
Create end-to-end experiences, where messaging and calling together in one persistent thread allow you to connect more deeply with your audiences on WhatsApp
Business Messaging
“What’s My Order Status?” 3 Steps to Automate Order Confirmation Messages
Automate text messages for order status updates and time-sensitive notifications on WhatsApp to improve customer experience and support. Learn how.
Business Messaging
7 Business Growth Ideas for Diwali, Black Friday, and Festive Sales
Increase customer engagement and sales with ecommerce and retail business messaging during Diwali, Black Friday, and festive sales on WhatsApp. Discover how.
News
WhatsApp Business app gets a new icon
We've updated the WhatsApp Business app icon to better reflect our global community of small and medium-sized businesses. This icon is a refreshing step forward, evoking a sense of potential, professionalism and trust that are core to the WhatsApp experience for businesses.
Business Messaging
Business AIs helping you handle WhatsApp chats at scale
Discover how Business AIs can help you handle WhatsApp chats at scale. Save time, deliver great customer experiences, and grow your business with Meta's AI solutions.
Business Messaging
How Online Conversations Can Spark In-Person Commerce with WhatsApp
Learn how to engage customers online and offline by using WhatsApp to help bring them into your stores or brick-and-mortar businesses.
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