WhatsApp Business Blog
Get the latest news and more from WhatsApp Business.
Featured Posts
Business Messaging
Unlocking the potential of conversations
How messaging can personalize complex customer journeys and drive brand growth
Read more
Blog Archives
CustomersDevelopersInside WhatsApp BusinessNewsMarketing MessagesClick to WhatsAppCustomer CareEcommerceCase StudiesBusiness Messaging
Business Messaging
Holiday Messaging Magic: Find & Qualify New Leads with WhatsApp
Find out how to build your customer base ahead of holiday sales, and reap the rewards all year long. Learn how WhatsApp for Business can level up your lead gen.
Business Messaging
Power Up Seasonal Promotions with WhatsApp for Business
Discover how to boost sales and deepen customer relationships with personalized promotions during peak sales periods like Black Friday or 11.11.
Business Messaging
6 Holiday Shopping Trends to Shape Your Seasonal WhatsApp Strategy
Build a more effective business messaging strategy with these insights on consumer behavior around holidays and Mega Sales Days.
Business Messaging
Consultative Sales at Scale: Optimizing Your WhatsApp Strategy During Peak Sales Moments
When your team is at its busiest around Mega Sales Days like Black Friday or 11.11, find out how to deliver valuable consultative shopping experiences at scale.
Business Messaging
How to Drive Growth with Business Messaging, According to Holiday Shoppers
Learn why shoppers love business messaging during seasonal sales, and how you can do more with conversations to achieve your holiday business goals.
Business Messaging
Unlocking the potential of conversations
How messaging can personalize complex customer journeys and drive brand growth
News
New Ways for Businesses to Do More with Messaging
WhatsApp is announcing new messaging features to help businesses connect with customers, including marketing messages with optimizations, AI support, the Meta Verified program for small businesses and more.
Developers
WhatsApp Flows 101: An Introduction
WhatsApp Flows allows businesses to design and build bespoke customer journeys. It’s a pathway toward better task completion, fewer drop-offs and improved user engagement.
News
Introducing WhatsApp Flows
Learn more about how this exciting tool can elevate your business messaging.