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Business Messaging
Unlocking the potential of conversations

How messaging can personalize complex customer journeys and drive brand growth

News
New Ways for Businesses to Do More with Messaging

WhatsApp is announcing new messaging features to help businesses connect with customers, including marketing messages with optimizations, AI support, the Meta Verified program for small businesses and more.

Developers
WhatsApp Flows 101: An Introduction

WhatsApp Flows allows businesses to design and build bespoke customer journeys. It’s a pathway toward better task completion, fewer drop-offs and improved user engagement.

News
Introducing WhatsApp Flows

Learn more about how this exciting tool can elevate your business messaging.

Customers
Effective Messaging and Data Management with Meta’s Conversions API

Manage your businesses data and messaging capabilities all in one place with the new Conversions API from Meta.

Customers
Why Business Messaging is a Rocketship for Revenue

Want to increase revenue with business messaging? WhatsApp provides proven results and has helped businesses all over the world boost their revenue via business messaging.

News
Creating New Experiences for People and Businesses on WhatsApp

Introducing a lineup of new WhatsApp chat features designed to enhance interactions between businesses and consumers announced at our Conversations 2023 event in Mumbai.

Customers
5 Tips to Measure WhatsApp Campaign Performance

Learn how to gauge how well your WhatsApp campaigns are performing with these 5 tips.

Customers
7 Steps to Start Your WhatsApp Marketing Channel

Learn the steps of building your first marketing campaign in WhatsApp Business Platform in this comprehensive resource.

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