WhatsApp Business Blog
Get the latest news and more from WhatsApp Business.
Get the latest news and more from WhatsApp Business.
Want to increase revenue with business messaging? WhatsApp provides proven results and has helped businesses all over the world boost their revenue via business messaging.
Introducing a lineup of new WhatsApp chat features designed to enhance interactions between businesses and consumers announced at our Conversations 2023 event in Mumbai.
Learn how to gauge how well your WhatsApp campaigns are performing with these 5 tips.
Learn the steps of building your first marketing campaign in WhatsApp Business Platform in this comprehensive resource.
From in-chat checkouts to zero-party data gathering, business messaging can enhance your marketing strategy and drive revenue.
Learn how you can drive leads to WhatsApp chats and nurture them down the funnel.
Why more and more marketing leaders are finding value in business messaging channels.
Higher conversion rates, open rates, and most importantly, revenue are all proven outcomes when creating quality marketing content via messaging.
Learn how the WhatsApp Business Platform can help reduce cart abandonment with in-chat purchases, automated customer service, and more.
Learn why marketing leaders are increasingly embracing business messaging, and the kinds of advantages these tools could bring to your business.
Messaging empowers your business to be a constant companion for your customers’ financial needs post-purchase.
Re-engagement via messaging in Financial Services helps drive revenue and secure repeat business.
Marketers encourage people to make purchases across multiple channels — but messaging gives unique opportunities to connect and close sales.
Benefits of messaging on purchase consideration
A look at the benefits of connecting where customers are most comfortable — to both customers and marketers.
Messaging makes Discovery easy. Utilize platforms your customers are familiar with to reach them in new, personalized ways.
Learn how the WhatsApp Business Platform works and see how ecommerce brands are making the most of their customer messaging using it.
New ways to attract more customers and connect with them more efficiently.
Messaging helps raise awareness and connecting with customers on a familiar platform helps financial services businesses an advantage.
Connect with cold leads in a channel they already love: messaging. Learn how classic lead nurturing tactics work in a business messaging platform.
How business messaging can transform your customer experience at each stage of the funnel.
Learn how to engage and nurture customers throughout the funnel with click-to-message ads.
Learn about how you can grow your messaging app audience with a mix of organic and paid entry points.
Learn how to gauge your ad spend with a breakdown of 6 key ad metrics, including examples and tips for improving these KPIs.
Customers want to engage brands in the same, familiar, and instantaneous way they engage with their friends and family – via text.
What do marketing leaders get wrong about business messaging? Read on to see if you share any of these widely-held misconceptions.
Learn how modern, conversational care builds deeper relationships with your potential and existing customers and helps drive revenue.
Why are marketers so confident about the potential of this emerging channel?
Built on interactivity and chatbots, high-impact messaging boosts engagement, raises customer satisfaction, and provides value for customer care.
With so many digital marketing channels available, how do you know you’re reaching your customers? See how business messaging can help you stay in touch.
Learn what a conversational growth strategy is, how it benefits customers and brands alike, and how to create one for your business.
Unpack the expected, timely, and relevant messaging framework into actionable best practices for your customer care efforts.
Learn how customers and businesses can benefit from conversational support and where to start when implementing conversational strategies.
Learn how to build brand loyalty, retain customers, and take your customer engagement to the next level with conversational messaging.
Personalization is a critical component in creating conversational customer service that can lead to increased customer satisfaction.
Learn about proactive customer service and how messaging apps can be used to help anticipate customer needs and meet them proactively.
Learn about high-level customer service challenges support leaders expect to face in 2023 and strategies they can implement to overcome them.
What’s at stake for marketers who haven’t embraced automation? Learn how to transform your marketing funnel with the help of chatbots.
The holidays often hit your customer service team the hardest. Here's our tips on how you can prepare, including ways messaging can help!
Find out what challenges e-commerce businesses may face in 2023 and strategies and tools they can use to help overcome them.
Learn how to turn the top five marketing challenges of 2023 into opportunities for your business.
Learn how Bank Mandiri used WhatsApp to re-engage customers and drive increased conversions.
Messaging apps can be a powerful tool for companies looking to expand their marketing efforts internationally and reach foreign markets.
Women’s Best turned to the WhatsApp Business Platform to centralize customer communication and transform its customer experience.
Lead conversion has continued to become more challenging as the consumer habits, technology and the market landscape evolve. Learn how to re-activate, nurture and convert leads.
Did you know messaging helps address marketers’ most common pain points? Learn how personalized and automated messaging can attract and nurture leads.
Modern chatbots have become integral to enterprise businesses, allowing customers to interact anytime, anywhere, and get the answers they need.
Learn how Mercedes-Benz Turkey found success by integrating WhatsApp Business Platform into their marketing efforts to drive leads and conversions.
Learn how to make the most of your digital ad spend by integrating messaging into your ad flow and creating conversations across the customer journey.
The art of cultivating loyal customers requires more than NPS. See how you can unlock customer care success with business messaging.
Messaging enables you to reduce call volume and agent turnover while creating greater efficiency and increasing your average order values.
WhatsApp messaging helps marketing leaders to better engage with their audiences. Get the most value from WhatsApp messaging to help drive marketing outcomes.
This integration will help businesses build experiences to chat with customers on WhatsApp, while managing communication directly from the Salesforce platform.
Learn how messaging can be an effective way to help increase sales during the holiday season while helping your ecommerce business build relationships during a time of nostalgia.
E-commerce businesses need a strong messaging strategy that supports full funnel customer journeys and that differentiate them from competitors.
Transform support experiences by integrating messaging while also helping mitigate rising costs, labor shortages, and low satisfaction.
The WhatsApp Business Platform can provide opportunities to engage your customers using rich media messaging. Learn how you can build with the WhatsApp Business API.
WhatsApp message templates are a powerful way to send valuable information to customers. Learn how to use message templates to create better conversations.
Business messaging is on the rise. Learn how to accelerate customer care and sales outcomes by harnessing the power of messaging to communicate directly with customers.
WhatsApp Business Platform is available for any business of any size across the world by offering free, secure cloud hosting services provided by Meta.
Examine ways to set up webhooks to connect with the WhatsApp Business platform to set up an application that receives messages and stores them in a database.
Connect with your customers at scale and drive engagement with a cloud-based messaging solution flexible enough to keep up with the speed of business.