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WhatsApp Business app gets a new icon

We've updated the WhatsApp Business app icon to better reflect our global community of small and medium-sized businesses. This icon is a refreshing step forward, evoking a sense of potential, professionalism and trust that are core to the WhatsApp experience for businesses.
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Unlocking the potential of conversations
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Effective Messaging and Data Management with Meta’s Conversions API
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Creating New Experiences for People and Businesses on WhatsApp

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News
WhatsApp Business app gets a new icon

We've updated the WhatsApp Business app icon to better reflect our global community of small and medium-sized businesses. This icon is a refreshing step forward, evoking a sense of potential, professionalism and trust that are core to the WhatsApp experience for businesses.

Business Messaging
How Online Conversations Can Spark In-Person Commerce with WhatsApp

Learn how to engage customers online and offline by using WhatsApp to help bring them into your stores or brick-and-mortar businesses.

Business Messaging
Boost Your Holiday Sales with Cross-Selling and Upselling on WhatsApp

Explore how to drive incremental revenue through personalized, relevant recommendations on WhatsApp during peak sales seasons.

Business Messaging
Turn Abandoned Shopping Carts into Revenue with WhatsApp during Seasonal Sales

Discover ways to recover abandoned shopping carts with WhatsApp to help drive revenue around busy holidays and Mega Sales Days.

Business Messaging
From Order to Delivery, Seamless Fulfillment Communications Start with WhatsApp

Find out how to help keep customers informed and reduce inbound inquiries to your customer service team using utility messages on WhatsApp.

Business Messaging
Holiday Messaging Magic: Find & Qualify New Leads with WhatsApp

Find out how to build your customer base ahead of holiday sales, and reap the rewards all year long. Learn how WhatsApp for Business can level up your lead gen.

Business Messaging
Power Up Seasonal Promotions with WhatsApp for Business

Discover how to boost sales and deepen customer relationships with personalized promotions during peak sales periods like Black Friday or 11.11.

Business Messaging
6 Holiday Shopping Trends to Shape Your Seasonal WhatsApp Strategy

Build a more effective business messaging strategy with these insights on consumer behavior around holidays and Mega Sales Days.

Business Messaging
Consultative Sales at Scale: Optimizing Your WhatsApp Strategy During Peak Sales Moments

When your team is at its busiest around Mega Sales Days like Black Friday or 11.11, find out how to deliver valuable consultative shopping experiences at scale.

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