WhatsApp Business Blog
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News
Creating New Experiences for People and Businesses on WhatsApp
Introducing a lineup of new WhatsApp chat features designed to enhance interactions between businesses and consumers announced at our Conversations 2023 event in Mumbai.
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Customers
Why Business Messaging is a Rocketship for Revenue
Want to increase revenue with business messaging? WhatsApp provides proven results and has helped businesses all over the world boost their revenue via business messaging.
News
Creating New Experiences for People and Businesses on WhatsApp
Introducing a lineup of new WhatsApp chat features designed to enhance interactions between businesses and consumers announced at our Conversations 2023 event in Mumbai.
Customers
5 Tips to Measure WhatsApp Campaign Performance
Learn how to gauge how well your WhatsApp campaigns are performing with these 5 tips.
Customers
7 Steps to Start Your WhatsApp Marketing Channel
Learn the steps of building your first marketing campaign in WhatsApp Business Platform in this comprehensive resource.
Customers
Business Messaging for Marketers
From in-chat checkouts to zero-party data gathering, business messaging can enhance your marketing strategy and drive revenue.
Customers
A Quick Guide to Ads That Click to WhatsApp
Learn how you can drive leads to WhatsApp chats and nurture them down the funnel.
Customers
Using WhatsApp to Achieve Your Business Goals
Why more and more marketing leaders are finding value in business messaging channels.
Customers
Marketing Messages Quick Guide
Higher conversion rates, open rates, and most importantly, revenue are all proven outcomes when creating quality marketing content via messaging.
Customers
Use WhatsApp Messages to Re-engage Abandoned Carts
Learn how the WhatsApp Business Platform can help reduce cart abandonment with in-chat purchases, automated customer service, and more.
Customers
Benefits of Business Messaging, According to Marketing Leaders
Learn why marketing leaders are increasingly embracing business messaging, and the kinds of advantages these tools could bring to your business.
Customers
Using Messaging to Build Customer Relationships Post-Purchase
Messaging empowers your business to be a constant companion for your customers’ financial needs post-purchase.
Customers
Re-engagement via messaging in Financial Services
Re-engagement via messaging in Financial Services helps drive revenue and secure repeat business.
Customers
Utilizing messaging to encourage purchasing decisions
Marketers encourage people to make purchases across multiple channels — but messaging gives unique opportunities to connect and close sales.
Customers
Turn Consideration into Customers with WhatsApp Messaging
Benefits of messaging on purchase consideration
Customers
Where Customers and Marketers Agree on Business Messaging
A look at the benefits of connecting where customers are most comfortable — to both customers and marketers.
Customers
Discovery via messaging can improve engagement, traffic, and revenue.
Messaging makes Discovery easy. Utilize platforms your customers are familiar with to reach them in new, personalized ways.
Customers
Why Your Ecommerce Business Needs WhatsApp Business Platform
Learn how the WhatsApp Business Platform works and see how ecommerce brands are making the most of their customer messaging using it.
Customers
Making it Easier for Small Businesses to Connect with More Customers
New ways to attract more customers and connect with them more efficiently.
Customers
Use messaging to raise awareness for your finserv company
Messaging helps raise awareness and connecting with customers on a familiar platform helps financial services businesses an advantage.
Customers
How to nurture cold leads with business messaging
Connect with cold leads in a channel they already love: messaging. Learn how classic lead nurturing tactics work in a business messaging platform.
Customers
Business Messaging Benefits Throughout The Funnel
How business messaging can transform your customer experience at each stage of the funnel.
Customers
How to engage and nurture leads with click-to-message ads
Learn how to engage and nurture customers throughout the funnel with click-to-message ads.
Customers
5 entry points to start messaging chats with customers
Learn about how you can grow your messaging app audience with a mix of organic and paid entry points.
Customers
Are my ads paying off? Track these 6 metrics to find out
Learn how to gauge your ad spend with a breakdown of 6 key ad metrics, including examples and tips for improving these KPIs.
Customers
Business Messaging: Supercharging Your Lead Gen Against The Competition
Customers want to engage brands in the same, familiar, and instantaneous way they engage with their friends and family – via text.
Customers
Debunking Business Messaging Myths So You Can Drive Marketing Success
What do marketing leaders get wrong about business messaging? Read on to see if you share any of these widely-held misconceptions.
Customers
A Guide to Offering Exceptional Service That Drives Revenue
Learn how modern, conversational care builds deeper relationships with your potential and existing customers and helps drive revenue.
Customers
Optimize Your Marketing Spend With Business Messaging
Why are marketers so confident about the potential of this emerging channel?
Customers
High-Impact Messaging in Customer Care
Built on interactivity and chatbots, high-impact messaging boosts engagement, raises customer satisfaction, and provides value for customer care.
Customers
Break Through The Noise with Business Messaging
With so many digital marketing channels available, how do you know you’re reaching your customers? See how business messaging can help you stay in touch.
Customers
Conversational Growth Strategy Guide for Businesses
Learn what a conversational growth strategy is, how it benefits customers and brands alike, and how to create one for your business.
Customers
Driving the Customer Experience with Quality Messaging
Unpack the expected, timely, and relevant messaging framework into actionable best practices for your customer care efforts.
Customers
Why Businesses Need Conversational Support
Learn how customers and businesses can benefit from conversational support and where to start when implementing conversational strategies.
Customers
5 Ways To Build Brand Loyalty Through Conversational Messaging
Learn how to build brand loyalty, retain customers, and take your customer engagement to the next level with conversational messaging.
Customers
The Personalization Revolution in Customer Care
Personalization is a critical component in creating conversational customer service that can lead to increased customer satisfaction.
Customers
How Messaging Helps Provide Proactive Customer Service
Learn about proactive customer service and how messaging apps can be used to help anticipate customer needs and meet them proactively.
Customers
Top Customer Service Challenges of 2023 + How To Solve Them
Learn about high-level customer service challenges support leaders expect to face in 2023 and strategies they can implement to overcome them.
Customers
Why Marketers Need to Embrace Automation
What’s at stake for marketers who haven’t embraced automation? Learn how to transform your marketing funnel with the help of chatbots.
Customers
Five Ways To Prep Your Customer Service Team For The Holidays
The holidays often hit your customer service team the hardest. Here's our tips on how you can prepare, including ways messaging can help!
Customers
5 E-Commerce Challenges of 2023 + How to Solve Them
Find out what challenges e-commerce businesses may face in 2023 and strategies and tools they can use to help overcome them.
Customers
Tackling the Top 5 Marketing Challenges of 2023
Learn how to turn the top five marketing challenges of 2023 into opportunities for your business.
Customers
Bank Mandiri: Building Trust that Boosts Conversions
Learn how Bank Mandiri used WhatsApp to re-engage customers and drive increased conversions.
Customers
How Messaging Can Help Power Global Marketing Strategies
Messaging apps can be a powerful tool for companies looking to expand their marketing efforts internationally and reach foreign markets.
Customers
Women’s Best: Improving Customer Experience with WhatsApp
Women’s Best turned to the WhatsApp Business Platform to centralize customer communication and transform its customer experience.
Customers
Learn How to Effectively Re-Engage, Nurture and Qualify Leads
Lead conversion has continued to become more challenging as the consumer habits, technology and the market landscape evolve. Learn how to re-activate, nurture and convert leads.
Customers
Messaging Helps Solve Common Pain Points for Marketers
Did you know messaging helps address marketers’ most common pain points? Learn how personalized and automated messaging can attract and nurture leads.
Customers
The Reliability and Value of Modern Chatbots to Enterprises
Modern chatbots have become integral to enterprise businesses, allowing customers to interact anytime, anywhere, and get the answers they need.
Customers
Mercedes-Benz Turkey Success Story
Learn how Mercedes-Benz Turkey found success by integrating WhatsApp Business Platform into their marketing efforts to drive leads and conversions.
Inside WhatsApp Business
How to Maximize Your Digital Ad Spend with Messaging
Learn how to make the most of your digital ad spend by integrating messaging into your ad flow and creating conversations across the customer journey.
Customers
The Key to Unlocking Customer Loyalty Is Business Messaging
The art of cultivating loyal customers requires more than NPS. See how you can unlock customer care success with business messaging.
Customers
Why Messaging Is Key to Transforming Your Customer Experience
Messaging enables you to reduce call volume and agent turnover while creating greater efficiency and increasing your average order values.
Inside WhatsApp Business
Getting Value from WhatsApp Messaging: Marketing Edition
WhatsApp messaging helps marketing leaders to better engage with their audiences. Get the most value from WhatsApp messaging to help drive marketing outcomes.
News
Salesforce customers welcome to WhatsApp
This integration will help businesses build experiences to chat with customers on WhatsApp, while managing communication directly from the Salesforce platform.
Customers
Messaging: A Gift to E-commerce Businesses this Holiday Season
Learn how messaging can be an effective way to help increase sales during the holiday season while helping your ecommerce business build relationships during a time of nostalgia.
Customers
How Messaging Can Solve Common E-Commerce Challenges | WhatsApp Business
E-commerce businesses need a strong messaging strategy that supports full funnel customer journeys and that differentiate them from competitors.
Customers
The Future of Support – Beyond Call Centers and Native Apps
Transform support experiences by integrating messaging while also helping mitigate rising costs, labor shortages, and low satisfaction.
Developers
Sending WhatsApp Media Messages From An App
The WhatsApp Business Platform can provide opportunities to engage your customers using rich media messaging. Learn how you can build with the WhatsApp Business API.
Developers
How to manage message templates on the WhatsApp Business Platform
WhatsApp message templates are a powerful way to send valuable information to customers. Learn how to use message templates to create better conversations.
News
The Rise of Enterprise Business Messaging
Business messaging is on the rise. Learn how to accelerate customer care and sales outcomes by harnessing the power of messaging to communicate directly with customers.
Customers
Making It Easier for Businesses To Get Started on WhatsApp
WhatsApp Business Platform is available for any business of any size across the world by offering free, secure cloud hosting services provided by Meta.
Developers
Implementing Webhooks From The WhatsApp Business Platform
Examine ways to set up webhooks to connect with the WhatsApp Business platform to set up an application that receives messages and stores them in a database.
Customers
How to get started with the WhatsApp Business Platform
Connect with your customers at scale and drive engagement with a cloud-based messaging solution flexible enough to keep up with the speed of business.