WhatsApp for Business Blog
Get our latest announcements, business messaging insights, and more from WhatsApp for Business.
Featured Posts
Customers
Art di Cacao sees sweet sales growth with WhatsApp
Art di Cacao increased sales by 56% with one of its recent WhatsApp campaigns. Read the founder's insights on ad optimization – with lessons for other SMBs across industry sectors.
Read moreBlog Archives
CustomersDevelopersInside WhatsApp BusinessNewsMarketing MessagesClick to WhatsAppCustomer CareEcommerceCase StudiesBusiness Messaging
Customers
Art di Cacao sees sweet sales growth with WhatsApp
Art di Cacao increased sales by 56% with one of its recent WhatsApp campaigns. Read the founder's insights on ad optimization – with lessons for other SMBs across industry sectors.
Click to WhatsApp
Face Doctor Piedade combines Facebook Reels with ads that click to WhatsApp for 35% business growth
We spoke with Face Doctor Piedade to learn about how savvy social media marketing and advertising strategies helped grow their business by 35%.
Customers
The Ultimate Guide to Customer Engagement Strategies
Increase customer engagement by exploring definitions, benefits, examples, and tools for building stronger relationships in WhatsApp for Business’ ultimate guide.
Marketing Messages
What is Remarketing? A Guide to Remarketing Ads
Learn more about the basics of remarketing campaigns, ads, tools and strategies and how you can drive results with WhatsApp for Business - Examples inside.
Customers
Stylesplash finds success with conversational commerce using WhatsApp
Learn how Stylesplash India Fashions achieved a 3.5x lift in customer conversations in this exclusive Q&A interview.
Customer Care
Live Chat Customer Service Guide with Examples
Scale support with managed live chat customer service from WhatsApp. Deliver real-time, personalized service that lifts CSAT and revenue – examples inside.
Customers
What is B2C? Meaning, Examples & Strategies
Learn what B2C means, how it differs from B2B, and explore examples, strategies, and tools to grow your business with WhatsApp.
News
Conversations 2025
Learn about the latest updates to help make WhatsApp the go-to place for doing business at our global conference, Conversations. We're unveiling centralized campaigns, AI and calling API, learn more.
Business Messaging
One-Time Passwords (OTP): A Complete Guide
Learn about one-time passwords (OTPs) and how secure customer authentication can help reduce fraud and boost security, with examples from WhatsApp for Business.
Get the latest resources from WhatsApp for Business
Subscribe to stay in the loop on new guides, insights, and inspiration to help you do more with conversations.
