Conversation categories
Service conversations
Unlike other message types, service conversations are user-initiated and allow you to efficiently respond to common customer service queries throughout the customer journey.
Responsive customer service is essential throughout the customer journey, from consideration and purchase to post-purchase.
Facilitate consideration
by guiding users to easily find relevant products
Nurture leads
by providing consistent and helpful suggestions and information
Foster advocacy
by delivering the kind of after-purchase support customers tell their friends about
Service conversations enable you to respond promptly to user-initiated customer service queries in a personalized way, helping you build relationships and reduce costs.
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Stand out with responsive service
Use service conversations to automatically respond to questions, promote products, and keep customers on the path to purchase. Your service messages can:
- Share product availability
- Make product recommendations
- Finalize service details
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Simplify the purchase process and retain customers
Provide a seamless customer experience with outstanding support before, during, and after purchase.
Provide prompt support to help your customers:
- Place an order or make a booking
- Make a payment or arrange an exchange
- Check account balance or status
- Request tickets or documents
Explore additional conversation categories
Success Stories
Service conversations on WhatsApp help businesses reduce customer service costs
Benefit Cosmetics
Using WhatsApp Business Platform to engage customers with fast, convenient service and creative marketing
See success story
Build better customer relationships
WhatsApp Business Platform empowers medium to large businesses to scale customer engagement, boost sales, and create a better customer experience with full-funnel interactions.