Business Platform Pricing
Pricing to fit every conversation
Transparent pricing empowering you to deliver value across your customers' journeys.Contact sales
Helping your customers is always a priority. That’s why every WhatsApp Business Account receives 1,000 free service conversations each month.
Marketing conversations relate to your business, products, or services. These include offers and promos, related product suggestions, abandoned cart messages, or any conversation that doesn’t qualify as authentication or utility.
Utility conversations are directly related to a transaction, including post-purchase notifications and recurring billing statements.
Authentication conversations provide users one-time passcodes for authentication purposes. These can occur at any stage of the user journey — such as account registration, account recovery, or integrity challenges.
Select a Market
Find out more about how WhatsApp Business Platform offers personal customer experiences so you can drive results and build long-term relationships with your customers.