Business Platform Pricing
Pricing fit for your needs
Start building world-class customer experiences and better business outcomes.
Pricing that scales with your business
The first 1,000 conversations each month are free so your business can build experiences your customers will love before having to pay.
Customer relationships are about more than a single message. Our rates are per 24-hour conversation session.
There are two types of conversations on WhatsApp Business Platform: user-initiated and business-initiated. Each conversation type is charged at a different rate.
A conversation that initiates in response to a user message.
A conversation that initiates from a business sending a user a message outside the 24 hour customer service window.24 hour customer service window
View and download rate cards by currency and find country and region mapping for countries where regional rates apply below.