Business Platform Pricing
Pricing fit for your needs
Start building world-class customer experiences and better business outcomes.
Conversation-based pricing is changing starting June 1, 2023. Please see our Pricing Changes document to learn how this will impact you.
Pricing that scales with your business
WhatsApp Business Platform provides transparent and flexible pricing
Pay As You Grow
The first 1,000 conversations each month are free so your business can build experiences your customers will love before having to pay.
Built for Customer Conversations
Customer relationships are about more than a single message. Our rates are per 24-hour conversation session.
Free Conversations from Ads and your Facebook
When people message you directly from an ad that clicks to WhatsApp or a Facebook Page call-to-action button, the conversation is free.
How Conversation-Based Pricing Works
There are two types of conversations on WhatsApp Business Platform: user-initiated and business-initiated. Each conversation type is charged at a different rate.
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User-Initiated
A conversation that initiates in response to a user message.
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Business-Initiated
A conversation that initiates from a business sending a user a message outside the 24 hour customer service window.
24 hour customer service window
Additional pricing details
View and download rate cards by currency and find country and region mapping for countries where regional rates apply below.
Accelerate your business
WhatsApp Business Platform offers a more personal customer experience so you can drive real results and build long term relationships with your customers.