Business Platform Pricing

Pricing to fit every conversation

Transparent pricing empowering you to deliver value across your customers' journeys.

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The flexibility you need to connect at scale

Take care of your customers

Helping your customers is always a priority. That’s why every WhatsApp Business Account receives 1,000 free service conversations each month.

Conversation-based pricing empowers you to create better customer experiences and be more engaged with your audience.

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How conversation-based pricing works

  • Businesses using our platform are charged per 24-hour conversation, with different rates by conversation category.
  • There are four conversation categories on the WhatsApp Business Platform: marketing, utility, authentication, and service.
  • Businesses can initiate a marketing, utility or authentication conversation with a template message.

Explore each conversation category to understand how they can be used across your business.

The four conversation categories: Marketing, Utility, Authentication, and Service

Conversation rates

Select the market, currency and conversation category to find the rate.
Conversations are 24-hour message threads between you and your customers. Learn more.

Conversation category

Conversation rate:

Accelerate your business

Find out more about how WhatsApp Business Platform offers personal customer experiences so you can drive results and build long-term relationships with your customers.